Trendyol Turkey in English: The Ultimate Shopping & Shipping Guide

Updated: December 2025. As someone who has lived and worked in Turkey for years, I’ve learned that life here is divided into two eras: before you discover Trendyol, and after. In this guide, I’m sharing my practical “street smarts” on conquering Turkey’s e-commerce giantfrom bypassing the language barrier to unlocking direct shipping to Europe and the UK.

Trendyol isn’t just a website; it’s the Amazon of Turkey. It brings millions of products and buyers together daily. Whether you’re hunting for the latest high street fashion, electronics, or just your weekly groceries, this is where modern Turkish life happens.

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My Experience: How to Shop Like a Pro

In my seven years in Turkey, I’ve placed well over 150 orders on Trendyol. My purchase history is a chaotic mix of clothingthe platform’s absolute superpowersnacks, and even small electronics. I’ve also successfully used it to send gifts to relatives abroad.

Crucial Tip: There are now two completely different ways to use Trendyol, depending entirely on where you are physically located.

Which Trendyol User Are You? (2026 Outlook)

• You live in Turkey (Expats & Residents):
  You must use the classic Turkish site trendyol.com or the App with the region set to “Türkiye”. This gives you access to the entire ecosystem, including Trendyol Yemek (Food Delivery) and Market (Grocery). The catch? It’s in Turkish.
• You live in Europe or the UK:
  Use the international version (often redirecting to Trendyol Germany or local equivalents) or set your App region to your specific country (e. g., “Germany” or “United Kingdom”).
  The Benefit: The interface is in English/German, prices are in your local currency (EUR/GBP), and customs duties are usually handled at checkout.
  The Trade-off: The product selection is limited mostly to fashion and home decor. You won’t see the local Turkish electronics or groceries here.

Challenges & Solutions for Foreigners

1) The Language Barrier

The Old Days

The purely Turkish interface used to make shopping a game of “Russian Roulette” with sizes and fabrics.

The 2026 Solution

Trendyol has invested heavily in localization. If you set the App to Germany or the UK, the entire interface switches to German or English. However, if you are living in Turkey and need the full Turkish store, you can’t switch the app language without switching the region (and losing access to local services).

The Practitioner’s Hack: Use the Google Chrome browser on your phone instead of the App for your initial search. Chrome’s built-in “Translate to English” feature is now incredibly accurate for product descriptions. Once you know what you want, you can find it in the App.

2) Shipping (International vs. Local)

The Old Days

Without a Turkish delivery address, buying anything was nearly impossible or required complex workarounds.

The 2026 Solution

Direct Shipping: Trendyol now delivers directly to 27 European countries, including the UK. You must use the international platform/app setting for this. The goods usually ship from Turkish warehouses, but the experience feels like a local online purchase.

Proxy Services (For the Pros): If you want to buy items that are only available in the domestic Turkish shop (e. g., specific electronics or local brands without export licenses), you will still need a freight forwarder or proxy address service. These services receive your package in Istanbul and forward it to you, though this can get pricey.

Returns: Easier Than You Think

One area where Trendyol genuinely shines is its return policy. If you are in Turkey, here is the drill:

• Request in App: Go to “My Orders” (Siparişlerim), select the item, and click “Create Return” (Kolay İade).
• Get the Code: You’ll instantly get a return code for your chosen courier (e. g., Aras, Yurtiçi, or Trendyol Express).
• Drop it off: Take the package to the shop, show the code on your phoneno printing labels required.
• Refund: Once the package is inspected at the warehouse (usually 2-3 days after arrival), the refund is processed.

Note for International Shoppers: If you order from the UK or Germany, use the return portal on your local Trendyol site. The process is adapted to local standards (DHL/Hermes/Royal Mail) and is usually free.

What Should You Actually Buy?

The absolute strength of Trendyol is Fashion. Their private label, “Trendyol Collection,” offers current trends at prices that often beat H&M or Zara. Jeans and denim products are particularly high quality for the price. If you’re serious about denim, check out our guide to Turkish fashion giants to see how they compare.

Cosmetics are another goldmine. You often find bundles and deals here that don’t exist in physical stores. If you prefer buying beauty products in person, however, our curator’s guide to the best shopping spots might be more your speed.

The Trendyol App: Your Essential Tool

The mobile app offers the best user experience. Beyond shopping, it allows you to track deliveries live (via Trendyol Express).
Download: Android | iOS.

Insider Tip: Before buying expensive tech, always cross reference prices. For instance, check our guide on tech prices in Turkey to ensure you aren’t paying an inflated premium.

Coupons & Discounts (Indirim Kuponları)

Discount codes are often added to your account automatically. In the section “Hesabım > İndirim Kuponları” (My Account > Discount Coupons), you can see all available offers. Watch out for the fine print: many coupons only apply once you hit a certain cart value or are restricted to specific categories like “Trendyol Collection.”

Only in Turkey: Yemek & Market

If you are living in Turkey, Trendyol Yemek (Restaurant Delivery) and Trendyol Market (Grocery Delivery) are lifesavers. They compete heavily with apps like Getir, which means better deals for you.

• The Perk: Look for “Flash Discounts” (e. g., 50% off certain menus during lunch hours).
• The Delivery: Their own courier fleet (Trendyol Go) is incredibly fast in major cities like Istanbul.

Customer Service: English & Turkish Contacts

Support is generally solution oriented. Here are the verified contact channels for 2025/2026:

• For Customers in Germany: Call +49 30 837 97700 (Mon Fri).
• For Customers in the UK: Call +44 20 4524 2244 (Verified).
• For Customers in Turkey: Call 0212 331 0 200.
• Live Chat: Accessible in the App via the “Help Center” (Trendyol Asistan). This is often the fastest route for missing items or late deliveries.

Starting as a Seller

Thinking of selling on Trendyol? There are two paths:

• On the Turkish Marketplace: You strictly need a Turkish Tax Number and usually a registered Turkish company. Foreigners typically use incorporation services to set this up.
• International Partner Program: If you are a brand based in Europe wanting to sell to Turkey, this runs through their “Global Partner” programs, which have different requirements.

The starting point for applications is the Seller Portal.

Alternatives to Trendyol

Trendyol isn’t the only player. For electronics, Amazon Turkey often offers better warranty support, while Hepsiburada has a similarly vast catalog. If you are specifically looking for high-quality home textiles, make sure to read our guide on the best Turkish textile brands before committing to a purchase.

Final Thoughts

Trendyol has evolved from a simple fashion retailer into a colossal ecosystem. With the updated App interfaces and direct shipping to Europe, the biggest hurdles for international buyers have crumbled. For expats in Turkey, mastering this App is practically a residency requirementit just makes life that much easier.