DeFacto Turkey: 2026 Shopping Guide, Prices & Online Tips for Foreigners
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I have been shopping at DeFacto Turkey for years, and for good reason: it is the undisputed king of price performance in the Turkish retail market. Whether I’m hunting for a quick outfit for myself or buying gifts for family back home, DeFacto consistently delivers. For budget conscious travelers and expats, this brand is essentially a survival tool in an inflationary economy.
In this updated guide, I’m cutting through the noise to share my personal “boots on the ground” experience. We’ll look at the real prices in Euro and Dollar, how to handle returns without a headache, and the specific workarounds you need to order from their Turkish online store as a foreigner.
Shopping at DeFacto: The Reality
You have two battlefields here: the physical stores, which are everywhere, and the online store, where the real bargains hide.
The In Store Experience
DeFacto has a massive footprint. From Istanbul to Ankara and down to the coastal hubs like Antalya, you will trip over a DeFacto store eventually. Most locations are well organized, split clearly into Men, Women, and Kids sections.
The Hidden Gem: Pay attention to the “Kasa” (Cashier) area. This is where they stash the impulse buysperfumes, socks, and accessoriesthat are often cheaper than duty free prices.
The fitting rooms are a highlight. Unlike the cramped corners in some bazaars, DeFacto fitting rooms are spacious and often feature a “Yardım” (Help) button. Press it, and a staff member will bring you a different size so you don’t have to get redressed to hunt for a Medium. Payment is seamless; my Turkish credit card works instantly, but international cards like Visa and Mastercard are accepted without a blink.
Pro Tip: Download the DeFacto App while you are in the store. Joining the “Gift Club” often triggers an immediate discount at the register.
The Online Strategy (Cheaper, but Tricky)
Here is the practitioner’s secret: It is almost always 10% to 20% cheaper to buy online than in store. You also get access to “Online Exclusives” that physical stores don’t stock.
However, navigating Turkish e-commerce as a foreigner has its friction points. If you want a deep dive into the logistics, check out our guide on Online Shopping in Turkey.
How to hack the process:
- Go to the DeFacto Website. Do not be intimidated by the Turkish interface; Google Translate is your friend.
- Keywords to know: “Pantolon” (Trousers), “Gömlek” (Shirt), “İndirim” (Discount).
- Select your size under “Beden Seçenekleri” and hit “Sepete Ekle” (Add to Basket).
Critical Warning: The Turkish site (.com.tr) usually requires a Turkish phone number and delivery address. They do not ship directly to Germany or the UK from this specific site. If you are a tourist without a local address, consider using the parcel forwarding services we reviewed here.
The Truth About Returns
The return policy is surprisingly lenient, giving you a 30-day window. This is your safety net because sizing can be inconsistent.
The Easy Way (In Store): You can take items bought online to any physical store for an instant return. I highly recommend this over shipping it back, as it saves you the hassle of dealing with courier codes.
The Courier Way: If you must ship it back:
- Log in, go to “My Orders”, and create a “Return Request” (İade Talebi).
- Get the code and drop the package at the assigned courier (usually Aras Kargo or PTT). It’s free.
- Refunds usually hit my card within 5-7 business days.
Click here to find your nearest DeFacto store
DeFacto Price Breakdown (2026 Outlook)
The Turkish economy is volatile. While prices in Lira (TL) shift frequently, the value for foreigners paying in Euros or Dollars remains excellent. In the hierarchy of Turkish retail, DeFacto generally sits slightly cheaper than its main rival, LC Waikiki.
Here is what you can expect to pay (estimates based on late 2025 pricing):
| Item | Category | Price (TL) | Price (EUR) ≈ | Price (USD) ≈ |
|---|---|---|---|---|
| Slim Fit Hooded Jacket | Jackets | 1.299 TL | €36.00 | $37.00 |
| Bomber Jacket (Regular Fit) | Jackets | 1.599 TL | €44.50 | $45.50 |
| Comfort Fit Sweatshirt | Sweatshirts | 699 TL | €19.50 | $20.00 |
| Jogger Chinos | Trousers | 899 TL | €25.00 | $25.50 |
| Slim Fit Chinos | Trousers | 699 TL | €19.50 | $20.00 |
| Jeans (Regular Fit) | Jeans | 799 TL | €22.00 | $22.50 |
| Maxi Dress (Long Sleeve) | Dresses | 699 TL | €19.50 | $20.00 |
| Cotton Pajama Set | Homewear | 599 TL | €16.50 | $17.00 |
Note on Inflation: The exchange rate fluctuates daily. While the TL prices listed above are standard benchmarks, always check the current rate before purchasing. If you are crossing the border just to shop, check our guide on Shopping in Edirne for the latest border market insights.
Is the Quality Worth It?
Let’s be real: this is fast fashion. However, DeFacto punches above its weight class. I own cotton shirts and jackets that have survived dozens of washes without losing shape. They are significantly better than the unbranded knock offs you might find in tourist bazaars. If you need something ultra durable like high-end hiking boots, you might want to look at Ecco Shoes in Turkey, but for daily wear, DeFacto wins.
The Modest Collection
DeFacto has heavily invested in its “Modest Collection” (Hijab fashion), offering tunics and wide cut trousers that don’t look like sacks. It is modern, stylish, and incredibly popular. You can browse the full collection here.
Sizing Guide: Read This Before Buying
Here is the friction point for many foreigners: Turkish cuts are slim. When DeFacto says “Slim Fit,” they mean skin tight. If you are used to American or Northern European sizing, I strongly suggest sizing up, especially for tops.
Women’s Size Chart
Tops
| Size (EU) | XS (34) | S (36) | M (38) | L (40) | XL (42) | XXL (44) |
| Chest (cm) | 82 | 86 | 90 | 94 | 98 | 104 |
| Waist (cm) | 64 | 68 | 72 | 76 | 80 | 86 |
Trousers & Skirts
| Size (EU) | 34 | 36 | 38 | 40 | 42 | 44 |
| Waist (cm) | 64 | 68 | 72 | 76 | 80 | 86 |
| Hips (cm) | 90 | 94 | 98 | 102 | 106 | 112 |
Men’s Size Chart
| Size | XS | S | M | L | XL | XXL | 3XL |
|---|---|---|---|---|---|---|---|
| Chest (cm) | 92 | 96 | 100 | 104 | 108 | 112 | 116 |
| Waist (cm) | 82 | 86 | 90 | 94 | 98 | 102 | 106 |
| Neck (cm) | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
Kids’ Sizes
Always go by height (cm) rather than age. Turkish age sizing tends to run small.
| Age | 8-9 Y | 9-10 Y | 10-11 Y | 11-12 Y | 12-13 Y | 13-14 Y |
| Height (cm) | 128-134 | 134-140 | 140-146 | 146-152 | 152-158 | 158-164 |
Customer Service Contacts
- Turkey Hotline: 0850 333 22 86 (09:00-22:00 Daily)
- International: Select your region at defactofashion.com
- HQ Address: DeFacto Plaza, Basın Ekspres Yolu Bahariye Cad. No.31, 34303 Halkalı Küçükçekmece / Istanbul.
Interested in a Franchise?
With over 500 stores, DeFacto is aggressive about expansion. For entrepreneurs looking to tap into the Turkish textile market, they offer comprehensive franchise support, including site selection and staff training. You can apply via their corporate portal here.
Other Turkish Brands to Watch
Turkey is a textile paradise. Once you are done at DeFacto, check out our deep dives into other major players:
- LC Waikiki (The market leader and DeFacto’s biggest rival).
- Koton (Focuses more on trendy, fast moving fashion).
- Turkish Wholesale Clothing (If you are looking to buy in bulk for resale).
