HepsiGlobal and Hepsiburada: International Shipping Checks

TURKPIDYA SHOPPING GUIDE · CHECKED 1 OCTOBER 2026

Looking for a way to buy Turkish products through HepsiGlobal? Start with an important change: Hepsiburada’s 2025 annual report says its Azerbaijan pilot ended in 2025, its Ukraine pilot ended in 2024, and its HepsiGlobal inbound operations ended in 2025. Old country lists and ten-day delivery promises are no longer a sound shopping plan.

“Inbound” means products coming into Turkey from overseas merchants. Those disclosures do not mean that the Turkish Hepsiburada marketplace, or every export activity connected with the group, has closed. They do mean that you should establish the exact shopping and delivery route before paying. Here is how to do that, compare the full cost and keep a workable return option.

What HepsiGlobal means today

HepsiGlobal was launched in 2020 for cross-border commerce. Its history includes foreign merchants selling into Turkey and Turkish merchants selling abroad. Hepsiburada’s 2025 annual report, filed on 30 April 2026, is more specific than older marketing pages: it records the Azerbaijan and inbound discontinuations, alongside the earlier end of the Ukraine pilot. The report also describes a December 2025 decision to put the Turkish Hepsiburada Global Elektronik Hizmetler subsidiary into liquidation. That is a statement about a named subsidiary, not the whole marketplace.

The corporate description of HepsiGlobal still refers broadly to e-export and overseas merchandise. We could not verify a current public, comprehensive country-by-country consumer delivery list. Read that broad description as background, rather than proof that an order can reach your address today.

Kaspi.kz took control of Hepsiburada in January 2025. That ownership change is useful context, but it does not by itself make a foreign card eligible, open a delivery destination or remove customs paperwork. The decisive evidence is the current offer for your product, seller and destination.

Choose the right shopping route

If you live in Turkey

Start on the official Turkish marketplace and select the actual delivery address. Products may be sold by Hepsiburada itself or by another merchant. Check the seller shown on the offer, not just the brand in the product title. Our Hepsiburada shopping guide covers the domestic ordering process in more detail.

Use browser translation if needed, but keep model numbers, sizes, addresses and checkout amounts in their original form when checking them. “Satıcı” means seller, “teslimat” delivery, “iade” return, “fatura” invoice and “garanti” warranty. Save a copy of the listing, the selected seller and the order conditions.

If you want delivery outside Turkey

Do not choose a Turkish address merely to get past a checkout that does not offer your country. First establish who will receive the parcel and whether they have agreed to forward it. If a current international storefront or marketplace listing does offer your address, verify its operator through official brand or marketplace links. A translated interface alone tells you nothing about which company owes you a refund.

For Azerbaijan, the former pilot is specifically reported as discontinued in 2025. Treat old Baku or Ganja delivery instructions as historical. For the UK, EU, US and other destinations, this guide does not claim direct Hepsiburada shipping is available. Check the exact current offer or compare a separately verified forwarding arrangement with a local retailer.

Check the product before the parcel

Confirm the exact model, colour, size, quantity and package contents. Clothing and home textiles are often easier to compare than appliances, but a wrong size can still make a return uneconomic. For electronics, check the plug, voltage, language, warranty territory and whether the manufacturer’s service network will accept the item where you live. A Turkish invoice does not automatically provide an international manufacturer warranty.

Read recent seller reviews and the written invoice and warranty details. Marketplace rules are useful safeguards, but no guide can authenticate every listing. Be especially careful with unusually cheap branded products, missing model numbers or vague seller details. For a high-value device, compare the final overseas cost with a locally warranted version before deciding.

How a Turkish parcel forwarder changes the order

1. Get written acceptance before buying. Ask whether the service accepts your product category, destination and parcel size. Batteries, liquids, aerosols, food, cosmetics and large goods can have different transport or import restrictions. Ask for the applicable rules; do not assume a small parcel is unrestricted.
2. Use its exact warehouse address and your customer reference. Confirm whose name and phone number belong on the label. The customer reference helps the warehouse identify your parcel. Our Turkish address examples explain the mahalle, street, building and district fields.
3. Find out how freight is measured. “Volumetric weight” means the size of the box is converted into a chargeable weight. Ask for the carrier’s divisor, rounding rule and maximum dimensions. Repacking or consolidating parcels may change the quote and can cost extra.
4. Check storage and handover. Ask how long storage is free, what inspection or photographs are included, when a package is considered received and what happens if the seller sends several parcels.
5. Plan the return while the parcel is still in Turkey. Check whether the warehouse can inspect and return it to the seller before international dispatch, what that costs and how much of the seller’s return window remains.

A forwarder’s “delivered” scan may mean delivery to its warehouse, while the shop’s contract may be complete at that first address. Get separate tracking for the international leg. Insurance may exclude particular goods or cover less than the replacement cost; ask about the claim deadline, evidence required and maximum payment.

Add up the whole cost

The landed cost is what it takes to get the item to your destination. Add the item price, Turkish delivery, forwarding and handling, international transport, destination taxes or customs charges, and payment or currency-conversion fees. Avoid double-counting: if a quote already includes a charge, enter zero for that separate line only after confirming it is included.

For example, an illustrative 1,000 TL item plus 100 TL Turkish delivery and 600 TL forwarding is already 1,700 TL before destination charges. These are example amounts, not prices from a merchant. A “free shipping” badge on a Turkish listing may cover only the Turkish leg.

Use Turkpidya’s currency converter to put quotes in the same currency, then allow for your card provider’s actual rate and fees. Destination tax rules depend on where the parcel goes, what is inside and its declared value. Use the destination customs authority or a written carrier calculation rather than a blanket tax percentage from an old blog.

Paying and getting through checkout

Hepsiburada’s official ordering guide takes the buyer through basket, address, payment and confirmation. The methods shown for your account and order are the methods to assess. A familiar card-network logo does not guarantee acceptance of every foreign-issued card; instalments, wallet features and credit offers can have separate eligibility requirements.

• Check the charge currency and the final total. Ask your card issuer about foreign-currency fees and authentication before attempting a large payment.
• Keep your genuine billing details. Use a forwarding address only as the delivery address when both businesses allow it; do not invent a Turkish identity or billing address.
• If a payment fails, check for an order confirmation and a pending bank authorisation before retrying. Several retries can leave multiple temporary holds even when no order is confirmed.
• Ask the marketplace’s customer support about the specific error. Never send a password, full card number or one-time security code to a seller in chat.

If a forwarding company offers to buy on your behalf, this is more than parcel transport. Establish who owns the marketplace account, who is the named buyer, which payment and service fees apply, and whether any refund comes back to you or first to that company. Do not treat an assisted-purchase service as an automatic solution to card eligibility.

Delivery dates and tracking

Record the dispatch estimate and the arrival estimate separately. A seller may need time to prepare the order; international transport and customs begin later. With a forwarder, there can also be a warehouse-processing stage. Plan around the slowest stage instead of adding a domestic delivery promise to an assumed overseas travel time.

Keep the order number, Turkish carrier number, warehouse receipt and onward tracking reference together. If tracking stalls, contact the company responsible for the parcel’s current leg. Send the invoice, item description and requested evidence through the official support channel. Never lower a declared value or describe a purchase as a gift to try to avoid charges.

Make sure the return route is realistic

A return can be simple in Turkey and difficult after forwarding. Hepsiburada’s doorstep-return service describes requests within 14 days of delivery for eligible goods, along with exclusions and packing requirements. That service page does not promise a free collection from another country, and it should not be read as the complete rule for every defective-goods or warranty claim.

Before paying, ask these five questions:

• Where must the item go back: the seller in Turkey, a domestic return centre, an overseas address or the forwarder?
• What event starts the return deadline, especially if the first recipient is a warehouse?
• Who pays each return leg, and which original delivery or service charges are refundable?
• Who creates the return request and shipping label if someone else placed the order?
• What evidence is needed for damage or a missing item, and when must it be reported?

Keep the packaging, serial number and accessories until you have checked the item. Photograph damage and retain carrier records. Do not post an item to an address copied from an old article: use the current authorised return instructions. Refund timing also involves the seller’s process and the payment provider; there is no reliable universal “one week” promise.

Does Premium help an overseas buyer?

Premium is a separate membership decision. The official page checked on 1 October 2026 showed 69.90 TL monthly or 539 TL annually, with automatic renewal unless cancelled. Offers can differ by account and change. Check the current Premium terms and price before subscribing.

The same-day standard-benefit wording included 3% Hepsipara, capped at 25 TL per purchase and 3,500 TL per month, with exclusions and expiry conditions. It is store credit, not cash returned to your bank. Count only benefits you can actually use, and do not subtract future credit from today’s landed-cost calculation.

HBO Max’s Hepsiburada help page confirms an included ad-supported plan that needs activation. Neither that benefit nor a domestic delivery benefit pays your independent forwarder’s international freight or destination customs bill. A single overseas purchase is not, by itself, a reason to take out a renewing subscription.

If you are a seller, start with current terms

Consumer shopping, marketplace exports and software integration are different jobs. The company announced e-export consortium status in May 2025, but that dated announcement predates the later changes disclosed in its annual report. Ask the current partner team which legal entity, service and markets are available now; do not build a launch around an old application screen.

Get the commission and fulfilment fees, settlement currency and timetable, invoice requirements, product-compliance obligations, returns responsibility and customer-support arrangements in writing. Confirm who controls stock and prices on each destination marketplace, and how cancellations or out-of-stock orders are handled. Hepsiburada’s developer documentation can explain technical connections; access to an API is not approval to sell in a country.

Compare alternatives by the route, not the slogan

Compare three realistic offers for the same item: a retailer in your own country, an international storefront that explicitly accepts your address, and a Turkish purchase with a separately accepted forwarding service. Include warranty coverage and the cost of an unwanted-item return. A slightly higher local price can be better value when the overseas return postage would erase the saving.

For broader options, use our guide to online shopping in Turkey. A competitor’s Turkish site and its international storefront can have different catalogues, sellers, prices and return policies. Do not transfer a delivery promise between them.

Service information checked on 1 October 2026. The annual-report changes above describe events in 2024 and 2025, reported in April 2026. Current item, destination and account eligibility still need confirmation at the time of purchase. The planner uses your figures and does not check stock, shipping availability or tax liability.