BİM Market in Turkey: Stores, Own Brands and Aktüel Days
How BİM works in Türkiye: its stores and FİLE, own brands, Aktüel special-buy days, and what a price label must show.
Table of Contents
BİM is a Turkish discount supermarket chain: small stores, a short list of goods sold mostly under its own brands, and special-buy items it calls Aktüel. On 30.06.2026 BİM counted 13,032 stores in Türkiye.
In short · checked 25.10.2026
BİM keeps a short range, and the Ministry sets what its price label shows.
- 13,032 BİM stores in Türkiye on 30.06.2026. The count was 12,751 at the end of 2025.
- A short range, mostly own brands, with goods left in their cartons.
- Aktüel goods are special buys with set dates, limited by stock.
- A shelf label must show the unit price, the price for one kilo or litre.
- If shelf and till differ, the lower price applies. That is the Ministry of Trade’s rule.
Tool · BİM’s brand pages and the Ministry’s label samples, checked 25.10.2026
Pick a shelf. Read the strip.
BİM’s own-brands page sorts its brand names into eleven shelves. Pick one to see its names in a carton. The white strip below is a price label in the format the Ministry of Trade shows in its samples: set a pack size and a shelf price, and it works out the unit price the label must carry.
- Activ-blok
- Aks Bril
- AKS
- Art
- Bill
- Bind Activit
- Bulut
- Desto
- Güldal
- Mr. Bee
- Green
Temizlik Malzemeleri
cleaning goods · teh-meez-leek mahl-zeh-meh-leh-ree
Cleaning goods: 11 brand names.
250 mL at 10 TL: the label must also show the unit price, 40 TL for one litre.
All eleven shelves as a list
Etli Taze Mamüller
fresh meat products · eht-lee tah-zeh mah-mew-lehr
Meat products. BİM's page says its red and white meats and meat products are prepared to Islamic rules.
- Emin
- Derya
- Bgrill
- Tombik
Süt ve Süt Ürünleri
milk and dairy products · sewt veh sewt ew-rewn-leh-ree
Milk and dairy goods. BİM's page also mentions regional cheeses.
- Aknaz
- Bili Bili
- Binvezir
- Dost
İçecekler
drinks · ee-cheh-jehk-lehr
Drinks: 15 brand names.
The names are on BİM's own-brands page.
Bakliyat & Unlu Mamüller
pulses and baked goods · bahk-lee-yaht veh oon-loo mah-mew-lehr
Pulses (dried beans and lentils) and baked goods, as BİM names the shelf.
- Ekmecik
- Cardella
- Connex
- Pasta Veneta
- Destan
- Saban
- Efsane
- Yazgan
- Fıçı
Tatlılar ve Atıştırmalıklar
sweets and snacks · taht-luh-lahr veh ah-tuhsh-tuhr-mah-luhk-lahr
Sweets and snacks: 32 brand names.
- Balkaşık
- Bruno
- Buono
- Carlotti
- Casey
- Centro
- Cupido
- Gofgof
- Hyperbon
- Kelly's Fitness
- Krınkıl
- Lezzethane
- Osmanoğlu
- Party
- Patito
- Peripella
- Sayley
- Serel
- Simbat
- Sniti
- Star Krak
- Startop
- Süsse
- Tindy Candy
- Topi Gum
- Topi
- Topitanem
- Vow
- Wallstar
- Yaşam
- Daphne
- Jelly Party
Meyve & Sebze
fruit and vegetables · meh-yveh veh sehb-zeh
Fruit and vegetables. BİM's page shows six pictures and no brand names: tomato, apple, lemon, potato, cucumber, onion.
- Domates
- Elma
- Limon
- Patates
- Salatalık
- Soğan
Dondurulmuş Yiyecekler
frozen food · dohn-doo-rool-moosh yee-yeh-jehk-lehr
Frozen food: 2 brand names.
- Adora
- Bugido
Temizlik Malzemeleri
cleaning goods · teh-meez-leek mahl-zeh-meh-leh-ree
Cleaning goods: 11 brand names.
- Activ-blok
- Aks Bril
- AKS
- Art
- Bill
- Bind Activit
- Bulut
- Desto
- Güldal
- Mr. Bee
- Green
Kağıt Ürünleri ve Kozmetik
paper goods and cosmetics · kah-uht ew-rewn-leh-ree veh kohz-meh-teek
Paper goods and cosmetics (make-up and body care): 14 brand names.
- Apluselegance
- A Plus
- Agu Baby
- Apaks
- Blume
- Capitol
- Dushy
- Epi El
- Epi Ilık
- Epi
- Family
- Işıl
- Ivory
- Jenny & Willy
Yağlar ve Soslar
oils and sauces · yah-lahr veh sohs-lahr
Oils and sauces: 2 brand names.
- Mutfağım
- Sırım
Gıda Dışı
non-food · guh-dah duh-shuh
Non-food goods. On 25.10.2026 BİM's Aktüel pages held kitchenware, appliances and clothes.
BİM's own-brands page prints no brand names for this shelf.
Brand names are spelled as BİM prints them. The strip’s words are the Ministry’s: ÜRÜN is the product, SATIŞ FİYATI the sale price, BİRİM FİYATI the unit price, FİYAT DEĞİŞİKLİK TARİHİ the date the price started and ÜRETİM YERİ the country of production. XYZ stands for a name, as in the Ministry’s samples. The pack sizes and prices on the strip are numbers to calculate with, not BİM prices. Nothing you type leaves your device.
Four lines for the shelf and the till
Birim fiyat nerede yazıyor?
bee-reem fee-yaht neh-reh-deh yah-zuh-yor
Where does it show the unit price?
Rafta yazan fiyat ile kasadaki fiyat farklı. Tüketici lehine olan fiyat uygulanıyor, değil mi?
rahf-tah yah-zahn fee-yaht ee-leh kah-sah-dah-kee fee-yaht fahr-kluh. tew-keh-tee-jee leh-hee-neh oh-lahn fee-yaht oo-goo-lah-nuh-yor, deh-eel mee
The shelf price and the till price differ. The price in the consumer’s favour applies, doesn’t it?
Bu ürün Aktüel mi?
boo ew-rewn ahk-tew-el mee
Is this an Aktüel item?
İade etmek istiyorum. Fişim ve kart slipim var.
ee-ah-deh eht-mehk ees-tee-yoh-room. fee-sheem veh kahrt sleep-eem vahr
I want to return this. I have my receipt and my card slip.
What BİM is, in plain words
BİM is a chain of food and household stores in Türkiye. The company is BİM Birleşik Mağazalar A.Ş.; A.Ş. (anonim şirket) means joint-stock company, the usual form of a large Turkish firm. BİM says it started in 1995 with 21 stores and was the first hard-discount chain in Türkiye.
Hard discount means a store that keeps its costs very low, with few goods, plain fittings and little advertising, so that it can charge low prices. BİM gives its own reasons:
- Cartons, not shelf stacking. BİM says goods stay in their cartons to cut cost and to get you to what you need by the shortest way.
- Side streets. BİM says it picks side streets instead of costly main streets and saves rent that way.
- Few outside brands. BİM says it puts its own goods first, so it adds no advertising costs.
- 1995BİM opens with 21 stores.
- 1997Dost Süt goes on sale. BİM says it was the first private-label product in Türkiye; the 100th store opens the same year.
- 2004The 1,000th store opens.
- 2008BİM has 2,285 stores.
- 2009The first stores abroad open, in Morocco.
- 2013The first stores in Egypt open, in April.
- 2015FİLE, a second store format, opens.
- 2020BİM moves to a new store design.
A private label (özel marka) is a brand the shop owns instead of the maker.
Stores · checked 25.10.2026
21 stores in 1995, 13,032 on 30.06.2026.
These are BİM stores in Türkiye. BİM counts its FİLE stores and its stores in Morocco and Egypt apart: chapter 2.
A store front
The photo is from 2013. BİM says it moved to a new store design in 2020.
Stores and formats, with their counts
BİM counts stores at the end of every quarter. These are its figures for 30.06.2026, checked on 25.10.2026:
- BİM stores in Türkiye
- 13,032 12,751 at the end of 2025, with 662 opened during 2025
- FİLE stores
- 364 in 35 cities 12 of them opened in the second quarter of 2026
- Morocco
- 999
- Egypt
- 456
- All countries
- 14,851 275 stores opened in the second quarter of 2026
The main formatBİM
The store this guide is about: small, with a short range, mostly own brands and Aktüel items. BİM says it gives no dealerships, branches or franchises; a form on its site is for people who have a store to rent.
The second formatFİLE
Opened in March 2015. BİM describes FİLE as a discount store run more like a supermarket, with a wider range. It has its own app, FİLE MARKET.
BİM MARKET
Since the end of 2021 BİM’s app has sold non-food goods and taken online orders.
BİMPARA
BİM’s own payment app. Chapter 6 gives its limits.
The «BİM 400 m» road sign below points to a store down a side street.
To find the nearest store, BİM’s store page has a finder by province (il) and district (ilçe).
- Open the pageIt is BİM’s «Mağazalar» (stores) page.
- Choose the provinceİl is the province, for example İstanbul or Konya.
- Choose the districtİlçe is the district inside the province.
Inside a BİM store: cartons, a short range, own brands
BİM says it keeps goods in their cartons to cut cost, uses wide shelves and big price labels. The goods are mostly BİM’s own brands.
- How many goods?
- Two BİM pages give two numbers. The page on its limited range says about 750 items, built to cover 80 % of a household’s daily basic needs. The About page says about 1,000 products, mostly own brands. Checked 25.10.2026
- Meat
- BİM’s own-brands page says its red and white meats and meat products are prepared to Islamic rules.
Aktüel days: special buys with dates
Aktüel (ahk-tew-el) means «current». At BİM it names goods sold for a short time, apart from the standing range. BİM’s FAQ says Aktüel goods are limited by stock, so that BİM can bring new goods every week.
On 25.10.2026 BİM’s Aktüel menu listed dates on Tuesdays, Wednesdays, Fridays and Sundays. BİM’s FAQ speaks of Aktüel goods «sold two days a week». The two BİM pages differ, so read the dates on the page itself: BİM’s Aktüel page and its app show the current ones.
What the page for each weekday held on 25.10.2026
- Items on the page
- 118
- Goods
- Food, drinks, cleaning, paper and personal-care goods
- Brands
- BİM’s own brands and outside brands
- Items on the page
- 9
- Goods
- Furniture, cookware and a motorcycle backpack
- Items on the page
- 59
- Goods
- Kitchenware, glass, porcelain, storage boxes, home textiles and clothes
- Items on the page
- 87
- Goods
- Appliances and small electronics, car and motorcycle accessories, toys, books and batteries
Pages for other dates hold other goods. The week above is one dated example.
The pages in the window
A BİM store shows its Aktüel pages in the window and in the app.
An Aktüel card on BİM’s page carries four things. This one is from the page for Tuesday 27.10.2026, read on 25.10.2026.
TORKU · AKTÜEL
1Torku
2Ayran
3• 1 L
449,50 ₺
The words are from BİM’s page; the parts are numbered here.
- 1Brand. Torku is not one of the names on BİM’s own-brands page. Own brands, such as Dost, appear on other cards.
- 2Product. Ayran is a drink of yoghurt, water and salt.
- 3Pack size. 1 L is one litre; weights show as g or kg.
- 4Price. 49,50 ₺ is 49 lira and 50 kuruş. A kuruş is a hundredth of a lira, and BİM prints it small.
The price label: what the Ministry says it must show
The Ministry of Trade (Ticaret Bakanlığı) publishes a consumer guide on price labels, dated 22.06.2026. It rests on the Price Label Regulation (Fiyat Etiketi Yönetmeliği). Its samples show the format; XYZ stands for a name.
Three of the Ministry’s sample labels
DETERJAN XYZ (250 mL)
1SATIŞ FİYATI 10 TL
2BİRİM FİYATI 40 TL/Lt.
3FİYAT DEĞİŞİKLİK TARİHİ 18.09.2018
4ÜRETİM YERİ TÜRKİYE
The Ministry’s sample label. Its samples do not limit what a label may show.
- 1Sale price. The price of the pack, with all taxes. KDV (katma değer vergisi) is the value-added tax.
- 2Unit price. The price for one litre: 10 TL for 250 mL is 40 TL for 1 L. Goods in a pack need it, unless it equals the sale price.
- 3Date. The day this price began to apply. The sample’s date is 18.09.2018.
- 4Place of production. The country, in Turkish. Goods made in Türkiye also carry the Ministry’s domestic-production mark.
BAL XYZ (500 Gr.)
1SATIŞ FİYATI 30 TL
2BİRİM FİYATI 60 TL/Kg.
3FİYAT DEĞİŞİKLİK TARİHİ 18.09.2018
4ÜRETİM YERİ TÜRKİYE
The Ministry’s sample label. Its samples do not limit what a label may show.
- 1Sale price. Bal is honey. The pack costs 30 TL.
- 2Unit price. The price for one kilo: 30 TL for 500 g is 60 TL for 1 kg.
- 3Date. The day this price began to apply.
- 4Place of production. TÜRKİYE: made in Türkiye.
CEP TELEFONU XYZ
1SATIŞ FİYATI 1000 TL
2FİYAT DEĞİŞİKLİK TARİHİ 18.09.2018
3ÜRETİM YERİ ÇİN
The Ministry’s sample label. A phone is sold by the piece, so its unit price would equal the sale price: the guide says a unit price that equals the sale price need not appear.
- 1Sale price. Cep telefonu is a mobile phone. It costs 1000 TL.
- 2Date. The day this price began to apply.
- 3Place of production. ÇİN is China. The label names the country in Turkish.
Six rules the guide sets for a label:
- The unit price. Goods in a box, bottle, jar or bag show the price for one piece, metre, kilo, square metre or litre. Loose goods may show only the unit price.
- Loose goods are weighed without the container. The weight of the container (dara, tare) is taken off. Light bags, film and paper bags are exempt.
- Turkish and lira. The label’s information must be in Turkish, and the price in Türk Lirası, TL or ₺.
- Shelf and till differ. The price in the consumer’s favour applies: the lower of the two.
- A discount shows two prices: the new price and the price before the discount.
- A wrong label can be reported to the provincial trade directorate (Ticaret İl Müdürlüğü) or the municipality.
Paying at BİM: cards, BİMPARA and gift cards
BİM says credit-card sales started in 2002.
BİMPARA
BİM’s own payment app. You register with a mobile number and load it by credit card: 100 TL at least and 6,000 TL at most in one load. Sending money to another user runs from 50 to 6,000 TL. In one day the app lets you load, send and spend at most 12,000 TL.
BİMPARA at the till
The app pays contactless at BİM tills. A one-time code sent by SMS also works without the app.
BİM gift card
Valid in all BİM stores. The balance is at least 500 TL, the card is delivered within a week and is valid for one year from delivery. It cannot be turned back into cash.
Keep the receipt (fiş) and the slip the card terminal prints: BİM’s FAQ asks for both when you return goods.
A complaint about a product: BİM’s form, field by field
BİM has a customer form on its contact page, «Bize Ulaşın». Most fields are required, and they say what to keep. The sheet shows a made-up pack: the real label prints these items in other places.
ÖRNEK ÜRÜN · 500 g
1Ürünün Adı: Örnek Süzme Peynir
2Üretici: Örnek Gıda A.Ş.
3Son Tüketim Tarihi: gg.aa.yyyy
4Parti No / Lot No: L 000000
5Ambalaj Durumu: Açılmamış / Açılmış
A made-up sheet, not a real label.
- 1Product name. Ürünün adı: the name on the pack, here a made-up «Örnek Süzme Peynir» (örnek = sample; süzme peynir = strained cheese).
- 2Maker. Üretici: the firm that made it. The form calls it «Ürünün Üreticisi».
- 3Last-consumption date. Son tüketim tarihi, written SKT: the date after which the food is no longer to be eaten.
- 4Lot number. Parti no or lot no: the batch the pack came from, printed on the pack.
- 5Opened or not. Ambalaj durumu: açılmamış is unopened, açılmış is opened.
- Keep the packThe form requires the product name, the maker, the last-consumption date and the lot number.
- Take a photoThe form has a required field for an attachment, such as a photo.
- Fill the formChoose the subject «Ürün / Kalite» (product / quality) and one of the 25 kinds of problem. Name, mobile number, province, district and neighbourhood are also required.
- Wait for the callBİM says its customer service calls you from 0850 254 44 44 after you send the form.
The 25 kinds of problem on the form
| On the form | In English |
|---|---|
| Acı Tat | bitter taste |
| Ambalaj Bozukluğu | damaged packaging |
| Bayatlama | going stale |
| Bombaj | a swollen, bulging pack |
| Can Güvenliği | a danger to life |
| Cildi tahriş etmesi | irritates the skin |
| Çürüme | rotting |
| Diğer | other |
| Eksik gramaj / Eksik ürün | short weight / a missing item |
| Ekşime | going sour |
| Gıda Zehirlenmesi | food poisoning |
| Görünümsel Hata | a defect in looks |
| İşlevsel Hata | a defect in function |
| İstenmeyen Renk | unwanted colour |
| Kırılma | breakage |
| Kıvam Bozukluğu | spoiled texture |
| Kötü Koku | bad smell |
| Kötü Tat | bad taste |
| Küflenme | mould |
| Leke bırakması | leaves stains |
| Performansının düşük olması | poor performance |
| SKT’sinin geçmiş olması | past its last-consumption date |
| Tuz Problemi | a salt problem |
| Yabancı madde | foreign matter |
| Yağ Problemi | an oil or fat problem |
BİM’s head office address, as its page prints it: BİM Birleşik Mağazalar A.Ş., Abdurrahmangazi Mah. Ebubekir Cad. No: 73, Sancaktepe, 34887 İstanbul.
Returns, and when it is a health matter
BİM’s FAQ says its customers can return goods «unconditionally» (koşulsuz). You go to the nearest BİM store with your receipt (fiş) and your credit-card slip.
- The goods you want to return.
- The receipt (fiş).
- The slip the card terminal printed.
That is BİM’s own rule for its stores. The law is narrower. In Turkish consumer law the 14-day right of withdrawal belongs to distance contracts, which are sales online, by phone or by post; the Ministry of Trade’s guide on «Mesafeli sözleşmeler» explains it. It does not apply to a purchase made in a shop.
A faulty product has its own rights, which the Ministry’s guide on defective goods and services («Ayıplı mal ve hizmetler») sets out.
The consumer arbitration committee (tüketici hakem heyeti) is the local body that decides a consumer’s dispute with a seller when the sum is below a yearly limit. Its decision binds both sides. If it decides against the consumer, the Ministry covers the notification and expert fees; if it decides for the consumer, the other side pays them.
Health comes first. A sick person sees a doctor; the emergency number in Türkiye is 112, one line for ambulance, fire and police. BİM’s form has the choices «Gıda Zehirlenmesi» (food poisoning) and «Can Güvenliği» (a danger to life) for such cases.
Sources and limits
Show the pages checked
- Hakkımızda (About: formats, the end-2025 counts, the apps) — BİM, checked 25.10.2026
- Tarihçe (history, 1995 to 2020) — BİM, checked 25.10.2026
- BİM 2Q26 investor presentation (store counts at 30.06.2026) — BİM, checked 25.10.2026
- Sınırlı Ürün Portföyü (the limited range) — BİM, checked 25.10.2026
- Ürünlerin Sunumu (how goods are shown) — BİM, checked 25.10.2026
- Mağaza Lokasyonları (where stores stand) — BİM, checked 25.10.2026
- Akıllı Alışveriş (low costs) — BİM, checked 25.10.2026
- Sıkça Sorulan Sorular (FAQ: returns, cartons, Aktüel, franchise, outside brands) — BİM, checked 25.10.2026
- Mağazalar (store finder) — BİM, checked 25.10.2026
- BİM’e Özel Markalar (own brands) — BİM, checked 25.10.2026
- Bize Ulaşın (customer form, head office) — BİM, checked 25.10.2026
- BİM Hediye Kartı — BİM, checked 25.10.2026
- BİMPARA mobil uygulaması — BİM, checked 25.10.2026
- Afişler (date menu) — BİM, checked 25.10.2026
- Aktüel Ürünler — BİM, checked 25.10.2026
- Aktüel page for Tuesday 27.10.2026 — BİM, checked 25.10.2026
- Aktüel page for Wednesday 28.10.2026 — BİM, checked 25.10.2026
- Aktüel page for Friday 30.10.2026 — BİM, checked 25.10.2026
- Aktüel page for Sunday 01.11.2026 — BİM, checked 25.10.2026
- Fiyat etiketleri hakkında bilgilendirme (consumer guide, dated 22.06.2026) — Ministry of Trade, checked 25.10.2026
- Fiyat Etiketi Yönetmeliği (Resmî Gazete 28.06.2014, no. 29044; amended 18.09.2018, 27.07.2019 and 18.02.2022) — Ministry of Trade, checked 25.10.2026
- Fiyat etiketi örnekleri (sample labels) — Ministry of Trade, checked 25.10.2026
- Ayıplı mal ve hizmetler hakkında bilgilendirme (guide, linked) — Ministry of Trade, checked 25.10.2026
- Mesafeli sözleşmeler hakkında bilgilendirme (guide, linked) — Ministry of Trade, checked 25.10.2026
Photos and logos are from Wikimedia Commons, each with its author, date and file page in the caption or here: BİM logo (public domain) and FİLE logo (Onomatopoeia1, 18.05.2025, CC BY-SA 4.0). The logos are trademarks of their owners and only name the company; BİM did not take part in this guide.
This guide is general information, not advice. Counts, prices and rules change: read BİM’s own pages and the Ministry’s guide for the day you shop.
More shopping guides: Migros in Turkey, A101 in Turkey and Supermarkets in Turkey.
