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When most people think of shopping in Turkey, they picture the chaotic charm of the Grand Bazaar. But if you are looking for high-end fashion, the reality is very different. It has a name: Beymen. After living in Turkey for over seven years, I can tell you this isn’t just a department store. It is the country’s undisputed heavyweightan institution that stands toe to-toe with icons like Harrods in London or Bergdorf Goodman in New York.
But Beymen is more than just expensive window dressing. It acts as a barometer for the Turkish economy and the elite lifestyle. Whether you are hunting for international designer pieces or looking to invest in high-quality local textiles, you need a strategy. Here is how to navigate the store, find the hidden value, and avoid common tourist traps.
What is Beymen, Really? (Behind the Curtain)
Many people still associate Beymen with the Turkish Boyner Group. Historically, that’s accurate, but the landscape has shifted. Since 2019, Beymen has been majority owned (97%) by Mayhoola for Investments, the same Qatari fund that owns the legendary fashion house Valentino. This connection is crucial: it explains why the curation of international luxury brands in Istanbul often surpasses what you find in many European capitals.
Founded in 1971 originally as a menswear brand, Beymen has evolved into a powerhouse with over 200 sales points, including about 20 massive department stores. The service level here is world-class, ranging from complimentary tailoring (often done same day) to personal shoppers who curate racks before you even arrive.
Prices & The Lira: Is It Worth It in 2026?
The Turkish Lira is famous for its volatility, and this directly impacts luxury pricing. A common misconception is that luxury goods are always cheaper in Turkey. The reality is more nuanced. Here is the practitioner’s guide to pricing as we move into 2026:
- International Designers (Gucci, Saint Laurent, etc.): Expect near European pricing. Brands peg their prices to the Euro, adjusting frequently to match the exchange rate. A standard luxury handbag can easily run between 100,000 TL and 200,000 TL.
- The “Sweet Spot” Beymen Club & Private Labels: This is where the real value lies. Beymen’s own lines offer Italian grade fabric with local production costs. You can find high-quality suits between 18,000 TL and 30,000 TL. Their leather house brand bags often start around 12,000 TL.
- Seasonal Sales: Beymen is known for aggressive discounting. If you shop anti cyclically (buying winter coats in July), you can find genuine steals.
The Expert Tip (“The Hidden Gem”): If you are a tourist, the sticker price is not your final price. Do not forget Tax-Free. With current VAT rates, the refund you claim at the airport can make your purchase significantly cheaper than in the EU or US. Always ask for the “Tax-Free paperwork” at the checkout counterthey are very efficient at processing it.
Curious about the business giants behind these brands? Check out our analysis of the Largest Companies in Turkey to see how retail fits into the bigger economic picture.
The Locations: Choosing Your Vibe
Not all Beymen stores are created equal. Depending on your mission, here is where you should go:
- Zorlu Center (The Giant): This is the mothership. It offers the most comprehensive selection of high-end designers, a massive shoe department, and exclusive restaurants like Morini right inside the store. It’s perfect for the “everything in-one trip” shopper.
- Nişantaşı (The Classic): The flagship on Abdi İpekçi Street feels more intimate and chic. Located in the “Beverly Hills” of Istanbul, it’s ideal for a relaxed stroll followed by a coffee in a nearby cafe.
- Galataport (The Modern): Situated right on the Bosphorus, this is the newest addition. It’s incredibly convenient if you are arriving by cruise ship or exploring the Karaköy area.
If you are looking for something more specific, like unique local fashion houses, you might want to read our navigation guide on Turkish Designer Clothing Brands to see how they compare to Beymen’s offerings.
Size Guide: Beymen Turkey
Because Beymen stocks both international and domestic brands, sizing can be tricky. Turkish cutsespecially in the house brandstend to favor a “Slim Fit.” Use this table as a baseline before you head to the fitting room:
Women’s Sizes:
- XXS: Chest 78 cm | Waist 58 cm | Hips 86 cm
- XS: Chest 82 cm | Waist 62 cm | Hips 90 cm
- S: Chest 86 cm | Waist 66 cm | Hips 94 cm
- M: Chest 90 cm | Waist 70 cm | Hips 98 cm
- L: Chest 94 cm | Waist 74 cm | Hips 102 cm
- XL: Chest 98 cm | Waist 78 cm | Hips 106 cm
Men’s Sizes:
- XS: Chest 86-91 cm | Waist 71-76 cm
- S: Chest 91-96 cm | Waist 76-81 cm
- M: Chest 96-101 cm | Waist 81-86 cm
- L: Chest 101-106 cm | Waist 86-91 cm
- XL: Chest 106-111 cm | Waist 91-96 cm
- XXL: Chest 111-116 cm | Waist 96-101 cm
Online Shopping: Beymen.com
If you don’t have the patience for Istanbul traffic, the online store is a robust alternative. The platform is technically superior to many local competitors. Here is what you need to know:
- Free Shipping: Generally applies to orders over 2,000 TL (Current threshold for late 2025).
- Returns: You have a generous 30-day window. A massive perk is that you can return online orders physically in store, which is instant and hassle-free.
- App Exclusives: Download the app. You will often see “App Only” discounts that aren’t visible on the desktop site.
Ordering around the holidays? Be sure to check the Turkey Public Holidays 2026 calendar to avoid unexpected shipping delays when the country shuts down.
Contact & Customer Service
Beymen’s customer service is responsive and, crucially for expats, English speaking. You can reach the central team at 444 4 700 (Daily 09:00-18:00).
The Verdict: Beymen isn’t cheap, but it is reliable. For those willing to invest in longevity, it offers the premier shopping experience in Turkey. The home goods section is also an underrated treasure troveperfect for finding those unique pieces mentioned in our guide to Top Turkish Towel Brands.
