Koton Turkey: An Expat’s Guide to Prices, Sizing & Online Shopping

If you have spent more than a week in Turkey, you have likely walked past a Koton store half a dozen times. It is the backbone of the Turkish high streetreliable, ubiquitous, and aggressively priced. For expats, it often becomes the default “emergency wardrobe” solution, whether you need a blazer for a last minute interview or sweatpants for a lazy Sunday.

But shopping here isn’t just about grabbing the cheapest item on the rack. It is about understanding the local retail landscape. In this guide, I’m stripping away the marketing fluff to give you the practitioner’s view: how the sizing really fits, what the current inflation adjusted prices look like in hard currency, and why the online store might be your best friend.

Why Expats Gravitate Toward Koton

Living in Turkey as a foreigner usually involves a steep learning curve regarding inflation and imported goods. Here is the reality: International brands like Zara or Mango are subject to high import taxes here. Koton, being a domestic giant, bypasses those extra costs.

The Accessibility Factor
You don’t have to hunt for them. Whether you are navigating the winding streets of Bursa, caught in the rush of Istanbul, or handling business in Ankara, there is a branch nearby. They are essentially the neighborhood pantry of clothing.

The Checkout Reality
Unlike some smaller boutiques that struggle with foreign cards, Koton’s POS systems are modern and handle international Visa and Mastercards without a glitch. It removes the “cash only” anxiety from the shopping trip.

The Price Advantage
This is the main draw. It sits in the same tier as LC Waikiki and DeFacto but generally leans towards a more “urban chic” aesthetic rather than just basics. You get current trends without the “import tax premium” you’d pay at European competitors.

Insider Tip: The Online Store vs. Physical Retail

Here is a piece of street smarts for you: The physical stores can be chaotic, especially on weekends. I rarely shop in-person anymore unless I need to check a fabric’s texture. The Koton Online Shop frequently runs “Web Only” campaigns that you won’t find in the mall.

If you are new to digital commerce here, check out our guide on Online Shopping in Turkey: My Journey As A Foreign Shopper to navigate the logistics. For Koton specifically, here is the drill:

• Head to the Koton Website.
• Translation Hack: The site is in Turkish. Right click and select “Translate to English” in Chrome. It works perfectly for this interface.
• Stock Check: Physical stores often run out of common sizes (M, L). The central warehouse stock shown online is much more reliable.

Koton Turkey Prices (2025/2026 Outlook)

For anyone earning in USD or EUR, the Turkish market remains incredibly affordable, despite the local inflation. To help you budget, I’ve broken down the current pricing for staple items.

Editor’s Note: Prices below reflect the market as of December 2025. While the Lira fluctuates, the USD/EUR equivalents tend to remain relatively stable.

• Structured Blazer: ~$51.00 USD
• Slim Fit Trousers: ~$25.00 USD
• Basic Knit Sweater: ~$14.00 USD
• Denim Jacket: ~$46.00 USD

Here is a detailed breakdown based on an exchange rate of approximately 42.60 TRY to 1 USD and 50.04 TRY to 1 EUR.

The Quality Verdict: What to Buy vs. Skip

Is it high fashion? No. It is fast fashion. However, Turkey is a global textile manufacturing hub, and Koton leverages this home field advantage.

The Hidden Gem: Denim. Turkey is one of the world’s leading producers of denim fabric. As a result, the jeans and denim jackets at Koton are often far superior in quality to what you would find at a similar price point in the US or UK. If you are interested in the broader business landscape here, check out our analysis of the Largest Companies in Turkey to see how major industrial players shape the economy.

The Strategy: Buy your seasonal trend pieces and denim here. You will get decent mileage out of them. Be a bit more selective with delicate knits, checking the care labels for synthetic blends versus cotton.

Navigating the Sizes (Crucial for Expats)

This is where most foreigners get tripped up. Turkish cuts are generally slimmer than American or Northern European cuts. If you are usually a US Medium, you are likely a Turkish Large. When in doubt, size up.

Women’s Sizing Guide

Upper Body

Lower Body

Men’s Sizing Guide

Shoe Size Conversion

Customer Service & Contacts

If your package goes missing or you need a return, here is how to reach them. Pro tip: Calling is usually faster than emailing in Turkey.

• Website: Use the contact form on their site.
• Direct Line: 0850 208 71 71
• HQ Address: Ayazağa Mahallesi, Ayazağa Yolu, No:3 AB Blok, 34450 Sarıyer / İstanbul
• Corporate Office: 0212 331 33 00

Franchise Opportunities

For entrepreneurs looking to export Turkish fashion, Koton offers a structured franchise model. They provide end to-end support, from site selection to store design.

The Requirements:

• Proven experience in retail/textiles
• Existing infrastructure to support operations
• Strong financial backing

Historically, investment costs have hovered around $800 USD per square meter plus bank guarantees, though this varies by location. For the official prospectus, contact [email protected].

When to Shop: Discounts & Coupons

Timing is everything. Koton aligns its biggest sales with major national events. Keep an eye on the calendar for Turkey Public Holidays 2026, as these dates often trigger massive clearance events, both online and in store.

Ready to update your wardrobe? Start by browsing the Koton Website to get a feel for the current season’s collection.