A101 .. Your Full Guide 2023

Welcome to our article, where we will be discussing everything you need to know about A101. A101 is a popular discount retail chain in Turkey, providing a diverse range of products at affordable prices. The retail giant has been around since 2008 and has gone on to become one of the most recognized brands in the region.

With over 6,600 stores across Turkey, A101 has cemented its position as a leading retailer and continues to grow at an impressive pace. In this blog, we will delve deeper into what makes A101 so unique and explore how it has managed to become one of the most successful retail chains in Turkey. So, let’s get started!


A101: The Rising Star of Turkish Discount Retail

A101 has emerged as Turkey’s fastest-growing hard discount retail chain in just a decade of its establishment. The brand’s exceptional success can be attributed to its business model of offering affordable products and discounts across an extensive range of merchandise.

With over 10,000 stores across Turkey, A101 has become a household name that attracts a loyal customer base. Its competitive approach towards other discount retailers – BIM and Şok – has allowed A101 to dominate the discount retail sector. The chain’s expansion strategy has been commendable, and it continues to open new stores in various regions of Turkey.

Contrary to the popular notion that discounted products compromise quality, A101 has offered products of high-quality at an affordable price – a factor that made it a favorite among Turkish consumers. Its impact on the Turkish retail industry has been significant. A101’s future prospects look promising, with more ambitious growth plans in the pipeline.

A101’s Business Model

A101’s business model is based on providing high-quality products at low prices while keeping operational costs to a minimum. With over 12,000 stores in 81 provinces of Turkey as of the end of 2022, A101 is not only the most widespread chain in Turkey, but also one of the leading companies in the retail sector, with over 70,000 employees and 600 suppliers.

It distinguishes itself from competitors by having the most stores and being present in all districts of Turkey. A101’s product line includes a mix of display merchandise, shelf stock, and safety stock, with the goal of reducing sales lost due to stock outs. Furthermore, A101’s growth strategy entails opening new stores in highly visible, easily accessible locations.

A101 has had a significant impact on the Turkish retail industry, making affordable products and discounts available to a wider audience. A101’s future prospects appear promising as it continues to optimize its business model and expand its reach across the country.

The Competitive Landscape: A101 vs. Other Discount Retailers

When it comes to the competitive landscape, A101 stands out from other discount retailers in Turkey. While many of its competitors offer price-match guarantees, A101’s promise of cheapness is its main strategy.

This has helped the chain become the fastest growing grocery retailer in the country, with penetration in almost every market. Overall, A101’s mix of affordable products and consistent discounts make it a favorite among Turkish consumers looking for high-quality goods at the lowest prices possible.

A101’s Product Range

A101 offers a wide range of products, from milk and dairy products to legumes, from delicious meat products to cleaning materials, and everything in between. A significant portion of A101’s selection comes from well-known consumer product companies, which means they can offer discounted pricing to their customers.

A101’s online store has an even wider selection of products than its regular stores. With such a vast selection of products, A101 caters to the needs and wants of all its customers. Whether it’s grocery items, household essentials, or personal care products, A101 has something for everyone.

A101’s approach to offering cost-effective products has made it a favorite among Turkish consumers, and it is clear that the supermarket chain’s product range plays a significant role in this success.

A101 Plus

A101 Plus is a mobile application developed by A101, the Turkish discount retailer. The app allows customers to browse the store’s products and promotions, create shopping lists, and locate nearby A101 stores. Additionally, customers can view their previous purchase history and track their loyalty points on the app. A101 Plus also offers exclusive deals and promotions for app users.

The app is available for both iOS and Android devices and is free to download. Overall, A101 Plus offers a convenient way for customers to access A101’s products and promotions, and the loyalty program helps to build brand loyalty among its customers.

Brands of A101

A101 is a one-stop shop for both branded and private-branded products in Turkey. The market chain offers an impressive collection of well-known brands like Skechers, Xiaomi, Crocs, Under Armour, Tommy Hilfiger, among others. However, A101 also sells its own products, which are equally popular among consumers due to their affordability and quality.

Here’s some of A101’s own brands:

  • Birsah
  • Cafex
  • La Belle
  • Dorbi
  • Bendo
  • Vince

How to Buy from A101 Online

A101 is a popular Turkish retail chain that operates both online and offline stores. Here are the steps to buy from A101 online:

  1. Visit the A101 website: Go to the A101 website at www.a101.com.tr.
  2. Sign up or log in: If you’re a first-time user, you’ll need to create an account on the A101 website by providing your personal information. If you’re an existing user, you can log in using your email address and password.
  3. Browse the products: Once you’re logged in, you can browse through the different categories and products available on the website. You can also use the search bar to find a specific product.
  4. Add the products to your cart: Select the products you want to buy and add them to your cart. You can adjust the quantity of each item in the cart.
  5. Proceed to checkout: Once you’ve added all the items you want to buy to your cart, click on the cart icon at the top of the page. Check that the items in your cart are correct and click on “Proceed to Checkout.”
  6. Enter your delivery details: On the checkout page, enter your delivery address and other necessary information. Make sure that all the information you provide is correct.
  7. Choose a payment method: Select the payment method you prefer. A101 accepts various payment methods such as credit/debit cards, bank transfers, and online payment systems.
  8. Confirm your order: Review your order summary and make sure everything is correct. Click on “Confirm Order” to complete your purchase.
  9. Track your order: After completing your purchase, you can track your order on the A101 website by clicking on “Orders” and entering your order number.

Congratulations! You have successfully purchased items from A101 online.

How to Work in A101


If you’re interested in working at A101, there are a few steps you can take:

  1. Check for job openings: The first step is to check for job openings at A101. You can visit their official website, job search websites or social media accounts to see if they are hiring for any positions that match your qualifications.
  2. Submit your application: Once you find a job opening that you’re interested in and qualified for, you’ll need to submit your application. A101 usually accepts online applications, and you can follow the instructions on their website to submit your application and attach your resume or CV.
  3. Prepare for an interview: If your application is accepted, A101 may invite you for an interview. You should prepare for the interview by researching the company and the position you applied for, practicing your answers to common interview questions, and dressing professionally.
  4. Attend the interview: On the day of the interview, arrive on time and bring any documents or references that may be required. Answer the questions honestly and confidently, and ask any questions you may have about the job or the company.
  5. Wait for the response: After the interview, you’ll need to wait for a response from A101. If you’re selected for the job, they will provide you with further details about the position, salary, and benefits.

Overall, the key to working at A101 is to be qualified for the job, to apply in a timely manner, to prepare well for the interview, and to demonstrate your skills and experience effectively during the hiring process.

A101’s Expansion Strategy

A101’s rapid expansion strategy is a key feature of its business model. A101’s growth trajectory has been quite impressive with an annual growth rate of 12%. However, with such rapid growth comes the challenge of managing inventory costs, which often increase geometrically just to keep pace.

Nonetheless, A101’s strategy seems to be working, as they are now the largest retailer in Turkey with over 10,000 company-owned stores. As A101 continues to expand, it will be interesting to see how they navigate the competitive landscape and maintain their focus on offering quality products to customers at low prices.

Contact Information of A101

  • Phone number: +90 2644624111
  • Website: www.a101.com.tr
  • E-mail: iletisim@a101.com.tr
Hatice Kulali
Hatice Kulali

Hello! I'm Hatice Kulalı, a proud Turkish citizen of Kutahya Gediz and a pharmacist. I love my country a lot, its rich culture, outstanding hospitality, and unique traditions. I am happy to share the beauty of Turkey with you, Happy reading!

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