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Walking through the streets of Istanbul or Antalya and spotting that familiar red Centaur logo often brings a sigh of relief to expats. For many foreigners living in Turkey, Rossmann isn’t just a drugstore; it is a critical supply line for trusted European qualityfrom Isana face creams to the legendary Domol bathroom cleaners.
But here is the reality check: A Turkish Rossmann is not a carbon copy of its German counterpart. The assortment is localized, prices fluctuate with the economy, and availability can be inconsistent. In this guide, we break down exactly what you can expect in 2026, where to find the 200+ locations, and which “European Classics” you can rely on finding locally.
European Standards on the Bosphorus: The Backstory
Rossmann’s journey in Turkey began back in 2009. Founder Dirk Rossmann saw potential in the young, dynamic Turkish market and launched a Joint Venture with the PNR Group. What started as an experiment has become a staple of Turkish retail.
While many international chains have struggled and exited the Turkish market, Rossmann succeeded by sticking to a specific formula: The Drugstore Concept (Personal Care + Health + Household). Before Rossmann, this didn’t really exist here. Local competitors like Gratis or Watsons focus heavily on cosmetics and makeup. Rossmann bridged the gap by bringing in household cleaning and organic food products, becoming essential for those managing a household.
Locations & Expansion: Where is Rossmann?
Forget the old statistics citing 112 stores. The brand has expanded aggressively. As we head into 2026, the company operates over 208 branches across 43 provinces. However, the footprint is heavily concentrated in metropolitan areas:
- Istanbul: The highest density of stores. You will find them in almost every major district and shopping mall, such as Vadi Istanbul AVM or Trump Tower.
- Ankara & Izmir: Strong presence in major malls (e. g., Optimum AVM).
- Coastal Regions: For retirees and digital nomads, branches in popular hubs like Antalya and Muğla (Bodrum) are vital lifelines for familiar products.
The Assortment: What Can You Actually Buy?
The main reason expats flock here is the Private Label selection. Rossmann imports a massive portion of its inventory directly from Germany. This means you will often find the exact same packaging (with a Turkish sticker added) on the shelves.
The “Must Haves” for Expats:
- Isana & Alterra: Almost the complete range of shower gels, shampoos, and face creams is available. The Alterra natural cosmetics line is particularly notableit is arguably the best value for-money organic skincare in Turkey.
- Domol: German cleaning products have a legendary reputation here. Limescale removers, toilet tabs, and specialty cleaners from Domol are frequently sold out because they work better than many local alternatives.
- enerBio: For vegans and the health conscious, this brand is a savior. In Turkey, organic products can be prohibitively expensive; Rossmann offers an affordable alternative for oat milk, lentil spreads, and snacks through enerBio. This is crucial given the fluctuations in local dairy prices.
- Babydream: Diapers, wet wipes, and baby food adhering to strict EU standards are a deciding factor for many expat parents.
Practitioner Tip: Look for the “Rossmann Kalite Markaları” (Rossmann Quality Brands) signage. There are about 40 private labels available. However, be warned: specific seasonal items you might know from back home (like specific Christmas chocolates) often don’t make the cut, and import delays can sometimes leave shelves empty of favorites for weeks.
Online Shopping at Rossmann TR
If you don’t have a branch nearby, the official online shop or the mobile app are excellent alternatives. The process is straightforward:
- Website: Visit rossmann.com.tr. The site is in Turkish, but if you use your browser’s translation extension, it is very navigable.
- Payment: International credit cards (Visa/Mastercard) are generally accepted without issues.
- Delivery: Shipping is handled by local courier services (usually Yurtiçi or Aras Kargo). Shipping is often free if your basket total exceeds a certain amount.
Alternatively, you can find Rossmann products on major marketplaces like Trendyol or Hepsiburda. However, buying directly from Rossmann usually guarantees the widest selection of their private label goods.
How to Save: Discounts and the Card
Just like in Europe, promotional cycles are key. The current catalog (Kataloglar) is published online. It is always worth checking the “İndirimler” (Discounts) category.
The Rossmann Card is particularly valuable here. It offers exclusive discounts and campaigns that are not available to regular customers. If you are living in Turkey long-term, you should absolutely request one at the checkout.
Contact and Customer Service
If you have issues with an order or need to locate a specific product, you can contact the headquarters. While the default language is Turkish, email inquiries in English or German often receive helpful responses.
Headquarters (Genel Müdürlük):
Acıbadem Mah. Dinlenç Cad. Ayar Apt. No: 8/16
Kadıköy – Istanbul / TURKEY
Phone (Customer Service): (+90) 0850 259 77 66
E-Mail: info@rossmann.com.tr
Alternatives: Who are the Competitors?
While Rossmann is the go-to for Germans and many Europeans, it pays to know the local landscape, especially for international makeup brands:
- Watsons & Gratis: These are the direct competitors. They are generally stronger in the decorative cosmetics sector (Maybelline, L’Oréal, The Balm) but weaker on household goods.
- Eveshop: Smaller stores, but they often run aggressive discount campaigns.
- Online Giants: For electronics or personal care appliances (like hairdryers), you are better off using tech focused retailers or marketplaces. Rossmann in Turkey carries significantly fewer electronics than large German branches.
For clothing, rather than a drugstore, we recommend specialized local retailers like LC Waikiki or DeFacto, which are usually located right next door in most malls.
