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Whether you live in or visit Turkey, navigating the exploding cosmetics scene can be daunting. Turkey boasts an array of high-quality makeup and skincare brands to suit all tastes and budgets.
This guide takes an in-depth look at this thriving industry and provides a comprehensive overview of the best makeup stores in Turkey.
Why should you buy makeup from Turkey?
Quality and Diversity: Turkish beauty products can be compared to the most important international products of high quality and efficiency. There are many types and brands of Turkish cosmetics, some of which have gained great fame in the Turkish internal market, and some of which have become world famous.
Affordability: One of the main advantages of these Turkish products is their affordable price. From affordable dupes to expensive brands to top-quality makeup, beauty or hygiene products, Turkish cosmetics brands are more than enough; they are affordable.
Importing Ease: With the boom in the market for importing cosmetic products from Turkey to many international destinations, and the rapid demand for the Turkish product in general, it was natural that the demand for such materials with their various types increased.
Famous Brands: Some of the most famous Turkish cosmetics brands include BEBAK COSMETICS, BAMBINO Cosmetics, Organika, Guiz Cosmetics, Tuna Technology, Bunkar, Redist, Goldenrose Company, Gulsah Company, Gabrini. Among the famous brands in this sector are also Flormar , and Farmasi which is known for a broad selection of quality products spanning the makeup, bath and body, and skincare categories at affordable prices.
Watson – The Pioneering Global Leader
Let’s start our journey with a look at Watson, one of the world’s best-known cosmetics chains, famous for selling a wide range of make-up, skincare and bodycare products. Founded in 1841 as part of the AS Watson Group, Watson has grown into a global powerhouse with over 6000 stores in 12 different markets.
In Turkey, Watsons first embarked on its journey to reshape the retail scene with a mission to offer quality, innovative products that meet the needs of every customer. With more than 280 stores across 70 cities, Watsons has established itself as a major player in the Turkish beauty and personal care market.
Rossmann – The Breakthrough Retailer
Another notable store on our list is Rossmann. Rossmann began its journey in Germany in 1972 under the initiative of Dirk Rossmann and quickly grew into a global retail giant. The company is known for offering a wide range of health and body care products, organic food, household cleaning products and more.
Rossmann entered the Turkish market in 2009. Since then, Rossmann has carved out a niche for itself in the Turkish personal care retail sector and is one of the country’s top makeup stores.
MAC – The Voice of Professional Makeup Artists
Next on our list is the globally revered brand – MAC. MAC, which stands for Makeup Art Cosmetics, is the world’s leading authority on professional make-up. It is a community of professional make-up artists who thrive on creativity and innovation.
With countless women around the world turning to MAC’s high-quality, skin-friendly cosmetics, it’s no surprise that their stores in Turkey are very popular. As well as visiting their physical stores, you can also shop online at MAC’s official website.
Visit the official MAC Turkey website to explore their product range.
Gratis – The Turkish Success Story
Then there is Gratis, a celebrated Turkish cosmetics brand that has been catering to the needs of both men and women since its launch in 2009. A one-stop shop for all your personal care needs, Gratis offers a variety of products from different brands.
Today, with 650 stores spread across all of Turkey’s provinces, Gratis has established itself as one of the country’s most populous makeup stores. You can find Gratis stores in shopping malls, markets and online at their official website or mobile application.
Eve – A Unique Oasis for Beauty Enthusiasts
Let’s not forget Eve. Another key player in Turkey’s thriving beauty market, Eve seamlessly blends local charm with a global outlook. Eve has positioned itself as a destination of choice for beauty lovers who crave the perfect fusion of quality products and thoughtful customer service.
Eve’s unique selling proposition is its emphasis on holistic beauty and wellness. At Eve, customers will find a wide range of makeup, skincare, haircare and wellness products, as well as a selection of natural and organic options to suit different budgets and preferences.
For those who prefer to shop digitally, Eve’s state-of-the-art online platform ensures a smooth and enjoyable shopping experience, allowing customers to find, research and order products in just a few clicks.
Turkey’s beauty market is a melting pot of international brands and local favorites such as Watsons, Rossmann, MAC, Gratis, and now, Eve. The latter has emerged as a top-tier player providing holistic beauty solutions and adopting a customer-centric approach. These stores offer both offline and online shopping experiences, making it easier for customers to explore and purchase from their broad spectrum of offerings. In Turkey, purchasing the perfect beauty product is just a store away, whether in-person or online!