Hepsiglobal 2026: The International Shopping & Shipping Guide (Hepsiburada)

The Turkish e-commerce map has been redrawn. As of January 2025, Hepsiburada isn’t just a local giant anymoreit is now the crown jewel of Kaspi.kz. The Kazakhstan based fintech powerhouse acquired a controlling 65.4% stake for roughly $1.127 billion, signaling a massive shift in how Turkish goods move across borders.

For international shoppers, this acquisition is more than just corporate headlines. It means deeper logistical pockets, better cross border integration (especially for the Turkic region), and a revamped approach to selling Turkish goods globally. But navigating the platform in 2026 requires knowing which doors to openand which old URLs to ignore.

The Hepsiburada Ecosystem: 2026 Status Report

Often lazily dubbed the “Amazon of Turkey,” Hepsiburada is actually distinct in how it operates. With over 12 million active customers recorded by mid-2025 and quarterly revenues hitting 16.7 billion TRY, it is the primary engine of Turkish retail. However, the mechanism for buying from abroad has changed.

The Crucial Pivot: Stop looking for a separate “Hepsiglobal” shopping site. In 2026, the hepsiglobal.com domain is strictly a B2B portal for developers and sellers. If you are a shopper, you are now integrated directly into the main Hepsiburada ecosystem.

The marketplace maintains a strict 100% original policy. Unlike some competitors where gray market goods slip through, Hepsiburada enforces tight invoicing and warranty checks on its authorized dealers. If you are eyeing high value electronics, check our guide on buying an iPhone in Turkey to understand why this authenticity guarantee matters amidst high taxes.

Is Hepsiburada Premium Worth It?

If you are shopping frequently, the answer is a hard yes. The pricing strategy for 2026 remains aggressive to capture market share.

• Cost: As of January 2026, the monthly fee is 49.90 TL (roughly $1.50 USD). Annual plans drop this to an equivalent of 30 TL/month.
• The Cashback: You earn 3% back in “Hepsipara” on every purchase.
• Entertainment: The old BluTV benefit has upgraded. Members now get access to Max (Warner Bros. Discovery’s platform) included in that 49.90 TL fee.

Considering the benefits, one or two orders usually pay for the subscription cost immediately.

How to Buy: The Logistics Reality

Buying Turkish goods internationally currently falls into two buckets depending on your location.

1. The Azerbaijan Fast Lane

Following the Kaspi.kz acquisition, the corridor between Turkey and Azerbaijan has been prioritized. If you are ordering from Baku or Ganja, you can shop directly via the Hepsiburada app. The platform now officially targets a 10 business day delivery window for standard shipments, though customs friction can occasionally add delays.

2. The Parcel Forwarding Route (Global)

For shoppers in the EU, UK, or USA, direct shipping is not always available for every item. This is where “Street Smart” shopping comes in. You will likely need a verified Turkish address to complete the purchase.

• The Method: Use established forwarding services like Take&Ship or Dynamex (popular for regional logistics). They provide you with a domestic Turkish warehouse address.
• The Process: You buy on Hepsiburada in TRY (Turkish Lira), ship to the warehouse, and they forward it to your door.
• The Trap: Ensure you format the address correctly. A single typo in the “Mahalle” (neighborhood) line can lose your package. Read our guide to Turkish address formatting before you click buy.

For Sellers: The New Global Portal

If you are a merchant, the game has also changed. The HepsiGlobal Seller Portal has become the central nervous system for international operations. It is no longer just about listing products; it is about API integration. The new ownership is pushing for automated synchronization of inventory, making it easier to plug your Turkish stock into international marketplaces without manually managing two storefronts.

Alternatives: The Competition in 2026

Hepsiburada isn’t the only player, but the field has thinned out.

• Trendyol: The biggest competitor, backed by Alibaba. They have heavily expanded into Europe. Before ordering, check our analysis of Trendyol’s delivery times to Germany to see how they stack up against Hepsiburada.
• n11: After bouncing between owners, n11 was finally acquired by the UAE based DMSF Holding in June 2025. They are stabilizing, but Hepsiburada generally offers a wider selection for international interests.
• GittiGidiyor: Do not waste your time. The eBay backed platform permanently ceased operations back in 2022 and has not returned.

To start shopping, download the main Hepsiburada application (Android / iOS). If you are looking for digital deals rather than physical goods, you might also want to explore our guide on navigating the Steam Turkey store for regional pricing advantages.