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Hepsiglobal is the international cross-border platform for Turkey’s leading shopping website, Hepsiburada. While it originally launched as a standalone website for international customers, Hepsiglobal has evolved significantly by 2025, integrating directly into the main Hepsiburada ecosystem to connect Turkish products with customers worldwide.
Following the major acquisition by Kazakhstan’s fintech giant Kaspi.kz in January 2025, Hepsiburada has strengthened its international operations. Today, it serves millions of customers, with a specific focus on the Turkic region, particularly Azerbaijan.
About Hepsiburada & Hepsiglobal
Hepsiburada is often referred to as the “Amazon of Turkey.” With approximately 12 million active customers and reported revenues reaching 16.7 billion TRY in Q2 2025, it is a dominant force in the region. The platform sells worldwide through its “HepsiGlobal” initiative, competing with giants like Amazon and Aliexpress.
The marketplace offers over 30 categories, ranging from the latest fashion and high-end cosmetics to electronics and home goods. A key advantage for international buyers is the assurance of quality; all Hepsiglobal goods are 100% original. Official dealers, importers, and manufacturers must provide invoices and warranties, and the sale of illicit, imported, or counterfeit goods is strictly prohibited.
To further enhance customer loyalty, the platform recently introduced Hepsiburada Premium. For just 49.90 TRY per month (as of late 2024/2025), members enjoy benefits like free shipping, 3% cashback (Hepsipara), and free access to the BluTV streaming service.
How to Buy from Hepsiglobal
The buying process has changed from the old standalone website model. Today, international shopping is primarily handled through the Hepsiburada Mobile App or via third-party parcel forwarding services. The hepsiglobal.com domain now functions mainly as a portal for merchants and API integration.
Method 1: Direct Shipping (Focus on Azerbaijan)
Hepsiburada has established a robust logistics corridor with Azerbaijan. Customers can shop directly via the app, with delivery times often ranging from 3 to 7 business days.
Method 2: Parcel Forwarding (Rest of World)
For countries where direct shipping is not yet fully integrated in the app, international shoppers use parcel forwarding services. Companies like Take& Ship or Dynamex allow you to shop on Hepsiburada using a Turkish warehouse address. Once your items arrive there, the service forwards the package to your home country.
When shopping, you can browse prices in Turkish Lira (TRY). If using a parcel forwarder, simply add products to your basket and enter the warehouse address provided by your forwarding partner at checkout.
Opening a Store on Hepsiglobal
Merchants looking to sell internationally can now utilize the dedicated HepsiGlobal Seller Portal. Unlike in the past, there is a streamlined way for sellers to synchronize their inventory for cross-border sales. By accessing the Hepsiglobal merchant interface, sellers can integrate their products via API and reach the platform’s growing international audience.
Download the Hepsiburada Application
To start shopping, download the main Hepsiburada application, which houses the international shopping features. Click here for Android or here for iOS. Once downloaded, you can create an account and explore millions of products immediately.
Buying from Turkey Online: Alternatives
Besides Hepsiburada, there are several other major platforms for shopping in Turkey. The most notable is Trendyol, which is a massive fashion and lifestyle marketplace backed by international investment.
Another key player is N11, which was acquired by the UAE-based DMSF Holding in 2025, solidifying its position in the market. Please note that GittiGidiyor is no longer an option, as it permanently closed its operations in 2022.
