Modanisa Review 2026: Sizing, Customs & The Honest Truth

Stop scrolling through the “frumpy” section of your local department store looking for long sleeves. For millions of women worldwideand a massive community in the UK, US, and EuropeModanisa isn’t just an online shop. It is the “ASOS of Modest Fashion.”

But does ordering from Turkey really make sense? Will you get hit with surprise customs fees when the package arrives? And the biggest question of all: do those Turkish sizes actually fit Western curves?

We analyzed Modanisa’s entire operation to bring you this 2026 Practitioner’s Guide. This isn’t a corporate fluff piece; it’s a breakdown of the friction pointsfrom the “polyester trap” to the return shipping nightmareso you can buy the right dress the first time.

What is Modanisa?

Founded on Mother’s Day 2011 in Istanbul, Modanisa started with a powerful vision: to offer conservative women clothing that aligns with their values without looking dated. Today, it is a global e-commerce giant delivering to over 140 countries.

Here is the scale of the operation:

• Global Reach: Over 20 million monthly visitors from London to Los Angeles.
• Selection: 650+ brands and 70,000+ products. It’s not just a boutique; it’s a marketplace.
• Localization: The platform is fully localized in English, French, German, and Arabic, making it accessible regardless of where you are.

The Range: Beyond the Hijab

Many shoppers pigeonhole Modanisa as a scarf shop, but that’s a mistake. The platform functions as a full service department store. The “Sportswear” category is a particular highlight for international buyers. Finding full coverage activewear that doesn’t ride up is a struggle in mainstream Western storesModanisa fills that gap perfectly.

• Hijabs & Accessories: Ranging from everyday viscose to 100% silk for special occasions.
• Evening Wear: If you are planning for a big event or looking for getting married in Turkey, their selection of sequins and gowns offers luxury looks at a fraction of high street prices.
• Burkinis: Fully covered swimwear that is actually stylish, not just functional.
• Plus Size: Modanisa is surprisingly inclusive, though you need to navigate the sizing carefully (more on that below).

3 Insider Tips Before You Click “Buy”

Buying from Turkey isn’t like buying from Amazon Prime. Use these “Practitioner” tips to avoid the common headaches:

1. The “Size Up” Rule

Turkish cuts are generally slimmer than US or UK standards. A US Size 8 or UK Size 10 is often a Turkish Size 40 or even 42. Do not trust your usual size label. You must measure yourself. If you are between sizes, always go up. It is easier to take a dress in than to let it out.

2. The Fabric Reality Check

Because the prices are competitive, many items use polyester blends. While durable, these can be uncomfortable in summer heat. If you prefer breathable fabrics, use the filters to search specifically for Cotton (Pamuk) or Viscose. Always check the “Fabric Info” tab on the product page before adding to cart.

3. Customs Duties: The Thresholds

Customs rules depend entirely on where you live. Here is the 2026 outlook:

• USA: You are usually safe. The “de minimis” value is $800. Unless you are buying a whole wardrobe, you likely won’t pay extra duties.
• UK & Europe: This is where it gets tricky. For orders under £135 (UK) or €150 (EU), Modanisa typically collects VAT at checkout (look for “VAT Included”). If you exceed these amounts, you will likely be hit with import duties upon delivery. Pro Tip: Split large orders into two smaller packages to stay under the threshold.

How to Order: Step-by-Step

The interface is user-friendly, but the logistics require attention:

• Select Your Country: Ensure you are on the correct version of the site (e. g., Modanisa UK or Modanisa USA) to see the correct currency and shipping rules.
• Check the Measurements: Don’t skip this. Use the chart below.
• Payment: Use PayPal or Klarna if available. They offer better buyer protection than direct credit card payments if you need to dispute a return.

Wholesale: Not for Everyone

We often get asked if Modanisa sells wholesale for small boutiques. The short answer is: mostly no. Modanisa is a B2C (Business to Consumer) retailer. While they do offer discounts for massive orders (think $30,000+), there is no simple “wholesale login” for small business owners. If you are looking to source products, you are better off contacting manufacturers directly in Istanbul.

Modanisa Size Chart: The Cheat Sheet

Use these charts as a baseline, but remember: when in doubt, size up. Turkish sizes (like 38, 40, 42) do not directly correlate to inches. Compare the CM values to your body measurements.

Women’s Upper Body

Women’s Lower Body

Note: Measure tight against the skin. If you are buying a coat or loose abaya, you still need to match these body measurements to the size file.

Contact & Customer Service

If things go wrong, WhatsApp is usually faster than email.

• Phone: +90 850 333 64 72
• WhatsApp: +90 850 333 64 72 (English support is available)
• Email: [email protected]

Final Verdict: Is Modanisa Worth It?

If you are looking for authentic qualitysimilar to what we describe in our guide to Buying Ecco Shoes in Turkey—Modanisa delivers, provided you navigate the logistics correctly. It is the best option for modest fashion variety globally.

However, the “return tax” (the cost and hassle of sending items back to Turkey) is real. Our advice? Wait for Eid al Fitr or Black Friday sales to offset shipping costs, measure yourself religiously, and use PayPal for payment security.

Frequently Asked Questions