ADL Turkey: 2026 Shopping Guide, Prices & The “Night Zoom” Secret

Forget the boring basics. If you truly want to understand the pulse of Turkish fashion right now, you cannot ignore the Adil Işık Group (ADL). But let’s get one thing straight: ADL isn’t just another clothing rack in an Istanbul mall.

Under the creative direction of Zehra Işık, this brand has pivoted hard. By late 2025, it has evolved from a standard high street retailer into a legitimate design powerhouse that blends international runway trends with serious local craftsmanship. It is the place where Istanbul’s fashion editors actually shop.

This guide isn’t a theoretical overview. We are cutting through the noise to analyze the real prices for the 2026 season, explaining why the Night Zoom collection disappears from shelves in days, and answering the million dollar question for international travelers: How do you get these pieces home when the Turkish site plays hard to get with shipping?

The Curator’s View: What Makes ADL Different in 2026?

While many Turkish retail giants like LC Waikiki try to be everything for everyone, ADL has taken a sharper approach. They have stopped chasing the mass market and pivoted to “affordable luxury.”

Here is your cheat sheet before you walk into the store:

• The “Night Zoom” Strategy: This is the headline. ADL has been collaborating with celebrity fashion editor Mert Aslan for over 22 seasons. The “Night Zoom x Mert Aslan” collection (currently FW 2025-26) is the brand’s crown jewel.
  My advice: Skip the basic t shirts. Walk straight to the racks labeled “Night Zoom.” This is where you find the architectural cuts and premium fabrics that look like they cost ten times more.
• Global vs. Local: While the brand has exited Russia, it is booming in the luxury malls of Baku and Dubai. However, the prices in Turkey remain significantly lower than these international outposts. You will find over 113 flagship stores here, with the best selections located in Vadiİstanbul and Nişantaşı.

Inflation Reality Check: What Does It Cost Today?

The Turkish Lira is famous for its volatility, and prices have shifted aggressively since 2023. If you are visiting in late 2025 or early 2026, here is the budget reality:

A high-quality dress from the new season currently sits between 3,999 TL and 5,999 TL (roughly $110–$165 USD). If you want the exclusive designer pieces from the Night Zoom line, expect to pay upwards of 7,000 TL ($195+). On the lower end, basic tops start around 800 TL, dropping to 480 TL during sales.

Expert Tip: If you are used to shopping in Europe, think of this pricing as paying Zara prices for Massimo Dutti or Reiss quality. It is a significant step up from the cheap fast fashion you might find while shopping in border towns like Edirne, but the longevity of the garments makes it worth the investment.

Sizing & Fit: Will It Actually Fit?

There is a persistent myth that Turkish fashion “runs small.” ADL actively fights this. Their 2026 collections have expanded their size range significantly, often reaching up to 4XL (Turkish size 52-54).

Even if it isn’t explicitly labeled as “Plus Size” in every section, their cutsespecially in the “Büyük Beden” (Large Size) categoryare designed with curves in mind. They are far more forgiving than the standard European high street cuts.

The Logistics Trap: Online Shopping & Shipping

Here is the friction point for international fans. Unlike global giants like ASOS or Amazon, adl.com.tr still does not offer direct international shipping as of late 2025.

Rules for Ordering Inside Turkey

If you are vacationing in Turkey, you can order these items to your hotel or Airbnb. Here is the deal:

• Free Shipping Threshold: Delivery is free for orders over 3,500 TL. Below that, you pay a flat fee of roughly 80 TL.
• Delivery Area: Strictly within Turkish borders.

Ordering to your hotel? Make sure you get the address exactly right to avoid the package disappearing into the void. Check our guide on how to write a Turkish address correctly before you hit checkout.

If you are desperate for ADL pieces but are stuck in Germany or the UK, your best bet is often checking third-party platforms. For example, some Turkish brands sell via Trendyol’s international operations, which handles the customs headache for you.

Returns & Exchanges: Read the Fine Print

Nothing ruins a shopping spree like being stuck with a 7,000 TL dress that doesn’t fit. ADL has a strict policy split in 2026 that trips up many tourists:

• Standard Items: You have a generous 30 days for returns or exchanges.
• The “Night Zoom” Trap: For Designer Collections (the expensive stuff), the window shrinks to just 14 days. Furthermore, if you buy in a physical store, they often only allow size/color exchanges rather than full refunds. Online purchases, however, are protected by distance selling laws and generally allow refunds.

Editor’s Verdict: Is ADL worth the hype in 2026? Absolutely, but only if you focus on the right pieces. It is the perfect spot for women who need “Office Chic” with an avant-garde twist. For 5,000 TL (approx. $140), you are getting design quality that would cost double in a London or Paris boutique. Just remember: Ignore the basics, buy the Mert Aslan collaboration, and always double check the return policy before you swipe your card.