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Gittigidiyor was one of Turkey’s earliest and most trusted e-commerce platforms. For many years, because it was owned by the American e-commerce giant eBay, it was widely known as the “eBay Turkey” website.
Before its closure, Gittigidiyor offered millions of products, attracted tens of millions of visits each month, and was a giant online shopping market that sold approximately one product per second in Turkey. Although the platform is no longer active, many shoppers and sellers still search for information about what happened and which websites have replaced its role in the Turkish market.
What Happened to Gittigidiyor?
Gittigidiyor Closed!
After analyzing the competitive landscape and its internal operations in Turkey, eBay decided to shut down Gittigidiyor. According to the official timeline, Gittigidiyor stopped accepting new listings on June 20, 2022 and completely stopped shopping (buying and selling) on July 18, 2022.
The “My Account” section remained accessible until September 5, 2022 so users could track orders, download invoices, and resolve any outstanding transactions. Customer service support continued until September 30, 2022. After these dates, the platform was fully closed.
Why Did eBay Close Gittigidiyor?
eBay stated that the decision was part of a strategic review of its global portfolio. In practice, the Turkish e-commerce market had become extremely competitive, with fast-growing local players and rapidly changing customer expectations around pricing, logistics, and mobile shopping.
As of 2025, Turkey’s e-commerce scene is dominated by large marketplaces such as Trendyol, Hepsiburada, Amazon Türkiye, N11, and Sahibinden.com. Trendyol alone now holds over 30% market share and receives more than 20 million monthly visitors, while the total e-commerce volume in Turkey is projected to reach around 70 billion US dollars in 2025. In this environment, eBay chose to focus on its core markets instead of continuing to invest in Gittigidiyor.
For long-time users, the closure was more than just a corporate decision, it meant losing a familiar interface, established seller ratings, and years of transaction history. Many small businesses and individual sellers had to migrate quickly to other marketplaces to keep their online sales going.
About Gittigidiyor (Before Closure)
Gittigidiyor was a subsidiary of the famous eBay shopping site. Launched in 2001, it was one of Turkey’s oldest online shopping sites and played a major role in popularizing e-commerce in the country.
At its peak, Gittigidiyor was considered one of the most preferred e-commerce sites in Turkey, with nearly 100,000 dealers and around 31 million registered users. The platform’s scale made it a key marketplace for both everyday shoppers and professional sellers.
Gittigidiyor offered millions of products in a wide range of 50 categories, from electronics to home decoration, from cosmetics to mother–baby products, and from fashion to supermarket items.
The e-commerce site hosted hundreds of stores from major domestic and international brands, as well as small and medium-sized enterprises (SMEs) and individual sellers. Its buyer–seller protection systems and extensive catalog helped it build a reputation as a safe and reliable place to shop online in Turkey.
Gittigidiyor’s Place in Turkey’s E-Commerce History
When Gittigidiyor launched in 2001, online shopping in Turkey was still very new. Over the following decades, the market matured, smartphones became widespread, and Turkish consumers embraced digital payments and fast delivery models.
Today, mobile commerce accounts for roughly 65% of all e-commerce sales in Turkey, and shoppers expect same-day or next-day delivery from major platforms. Marketplaces such as Trendyol and Hepsiburada have built sophisticated logistics networks (like Trendyol Express and Hepsijet) and strong customer experience infrastructures. In this modern context, Gittigidiyor is remembered as a pioneer that helped prepare the ground for the current generation of Turkish e-commerce giants.
Best Alternatives to Gittigidiyor in 2025
If you used to shop or sell on Gittigidiyor, here are the main platforms that now fill a similar role in Turkey’s e-commerce ecosystem:
- Trendyol: Turkey’s largest marketplace by market share, especially strong in fashion, FMCG (fast-moving consumer goods), home products, and cosmetics. Known for frequent campaigns, app-focused shopping, and fast shipping options.
- Hepsiburada: One of the oldest Turkish e-commerce sites, particularly strong in electronics and technology products. Offers extensive logistics through Hepsijet and a wide seller network.
- Amazon Türkiye: The Turkish arm of Amazon, growing rapidly thanks to its global infrastructure, Prime benefits, and strong electronics, book, and household categories.
- N11: A multi-category marketplace known for competitive prices, regular promotions, and a broad product range similar to what Gittigidiyor once offered.
- Sahibinden.com: Traditionally focused on second-hand items, real estate, and vehicles, but also used by corporate sellers for electronics and other categories.
For most former Gittigidiyor users, a combination of these platforms can fully replace the old experience: Trendyol or Hepsiburada for everyday shopping, Amazon Türkiye for electronics and imported goods, N11 for bargain hunting, and Sahibinden.com for classifieds-style listings.
Tips for Foreigners: How to Shop Online in Turkey Now
If you are a foreigner who previously heard about Gittigidiyor as “eBay Turkey” and now want to shop from Turkish websites, there are still many options available.
- Start by reading a detailed guide on online shopping in Turkey to understand popular platforms, language tips, and how delivery works.
- If you live abroad but want to buy Turkish products, consider using Turkey Online Shopping International Shipping services that provide you with a Turkish address and forward your packages overseas.
- For digital payments, check the latest information about Apple Pay in Turkey and other local payment methods (such as bank cards, virtual cards, and digital wallets) to see which options are currently supported.
- If you are specifically interested in electronics, there are dedicated guides like Buying iPhone from Turkey that walk you through prices, taxes, and the best way to purchase high-value items safely.
Turkey’s e-commerce sector continues to grow quickly, with more sellers, more product categories, and increasingly sophisticated logistics. Even though Gittigidiyor is gone, shoppers today benefit from a highly competitive marketplace landscape, better mobile apps, and faster delivery than ever before.
Conclusion
Gittigidiyor played a historic role in Turkey’s e-commerce journey as one of the country’s first and most trusted online marketplaces, backed by eBay. The platform officially closed in 2022, after more than two decades of operation, leaving its users to migrate to newer and rapidly growing sites like Trendyol, Hepsiburada, Amazon Türkiye, N11, and Sahibinden.com.
While you can no longer buy or sell on Gittigidiyor, you can still enjoy a rich and competitive online shopping environment in Turkey today. By understanding the current market leaders, using reliable payment methods, and taking advantage of international shipping solutions, it is possible to recreate, and often improve upon, the experience that Gittigidiyor once offered.
