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Online shopping in Azerbaijan has evolved from a niche activity into an essential part of daily life over the last few years. What used to be a complicated process is now often the most convenient way for locals and expats alike to access high-quality goods.
However, the market operates differently than in North America or Western Europe. Cash on delivery is still king, and delivery logistics have their own unique quirks. If you are used to the convenience of online shopping in Turkey or elsewhere, you’ll find Azerbaijan’s landscape both familiar and distinct. Are you ready to discover the most trustworthy sites instead of clicking through unreliable pages?

Market Overview: The Top 5 Shopping Sites in Azerbaijan
We have filtered the market to present five platforms that stand out for their reliability and selection. Whether you are looking for electronics, fresh coffee, or home goods, you will find them here.
Unimall
Unimall positions itself as a bridge between wholesalers and end consumers. It isn’t just a standard shopping site; it’s a platform that allows smaller businesses to offer their goods directly to the public.
The Highlight: The platform places a high value on authenticity. Unimall.az works specifically with verified companies to ensure that no counterfeits are solda significant factor to consider in the region. Delivery is usually made directly to your address, and for those who prefer not to pay upfront, there is often a cash on-delivery (COD) option.
Baku Electronics
When it comes to technology, Baku Electronics is the undisputed leader. The company is a retail giant and part of the Turkish NAB Holding, which is among the largest companies in Turkey, providing it with immense financial stability and logistical power.
Since its founding in 1994, the company has grown into a market leader. With over 30 stores nationwide and more than 15,000 products, it is the safest bet for expensive purchases. They are the official distributor for heavyweights like Samsung, LG, and Bosch, as well as an authorized Apple reseller.
Insider Tip: Baku Electronics has expanded its range significantly. Beyond laptops and smartphones, you can now find high-quality home textiles, bicycles, and even furniture. It is essentially the “Best Buy” of Azerbaijan, but with an even broader inventory.
Kaffadan
This is our “Hidden Gem” on the list. While the other giants sell everything, Kaffadan focuses on one thing: excellent coffee. In a country where tea traditionally dominates, Kaffadan is a pioneer of the “Third Wave Coffee” movement.
They roast their own beans and import green beans from top regions in Central America and Africa. Roasting is done according to SCA (Specialty Coffee Association) standards using state-of-the-art equipment. Whether you need 250g for your home French press or 1kg bags for the office, this is where you order quality that you won’t find on supermarket shelves.
Irshad
You might remember the name as “Irshad Telecom.” After a massive rebranding in 2021, the chain is now simply Irshad and is the direct competitor to Baku Electronics, often with a sharper focus on mobile gadgets and smartphones.
Originally started in 2000 as I&R Telecom, Irshad now operates over 44 branches. Their online catalog is vast and particularly strong with brands like Xiaomi, Honor, and Samsung. Note that delivery times may vary during public holidays in Azerbaijan, so plan your tech upgrades accordingly.
Alan
Alan.az functions as a classic marketplace for classifieds and secondhand finds. The concept is similar to Craigslist or Facebook Marketplace: you can find everything from used electronics and clothing to real estate.
Important Note for Buyers: On platforms like Alan (or the equally popular Tap.az), you are often buying from private individuals. Since international payment providers like PayPal have limited functionality in the region, cash is the dominant form of payment here. Always meet in public places for handovers and inspect the goods thoroughly before paying.






