Lacoste Turkey: Is It Actually Cheaper? (Prices, Outlets & 2026 Guide)
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Every traveler landing in Istanbul eventually asks the same question: Is it really worth buying luxury brands like Lacoste here? The answer is a frustrating “it depends”—success relies entirely on where and how you shop.
Turkey isn’t just a market for Lacoste; it is one of the brand’s most critical manufacturing hubs globally. This means the quality is undeniable (often “Made in Turkey”), but the prices are a rollercoaster due to the Lira’s inflation. In this guide, we cut through the noise to show you how to find legitimate bargains, which specific outlets to target, and why buying online is often a nightmare for tourists.
The Background: Why Lacoste is Everywhere in Turkey
Many shoppers don’t realize that Lacoste in Turkey isn’t just an import operation. Since 1990, the Turkish giant Eren Perakende has held the distribution rights. But it goes deeper: through a joint venture (Devanlay Eren), they operate a massive factory in Çorlu that manufactures Lacoste products for the entire world.
Why this matters for your wallet:
- Authenticity: When you buy from authorized retailers here, you are often getting stock fresh from the local factory linenot cheap knockoffs.
- Selection: Because production is local (including shoes and recently underwear), the variety of sizes and colors is often better than in European boutiques.
The Price Check: Is It Actually Cheaper?
This is where rookies lose money. Due to hyperinflation, Lacoste updates its Turkish Lira (TRY) prices frequently. A classic Polo shirt might sit at 4,000 to 5,000 TRY. Depending on the daily exchange rate, that could equal €110—roughly the same as in Berlin or Paris.
The Practitioner’s Tip: The real savings happen during currency dips. If the Lira drops suddenly against the Dollar or Euro, but the store hasn’t updated its price tags yet, you effectively get a discount. Always check the live exchange rate on your phone before tapping your card.
The “Hidden Gem” for Deals: Occasion Outlets
If you want real discounts, ignore the shiny malls in the city center. Instead, look for stores named “Occasion”. This is the official outlet brand for Eren Holding (the Lacoste distributor).
- What’s inside? Surplus stock from Lacoste, Gant, and Nautica.
- Where to find them: Head to major outlet hubs like Viaport Asia (near Sabiha Gökçen Airport) or the Venezia Mega Outlet in Istanbul.
- The Digital Shortcut: You can browse their stock at Occasion.com.tr or FashFed.com to gauge prices before you travel.
Why You Should Avoid the Online Store
The official website lacoste.com.tr looks tempting, but it is a minefield for foreign tourists. Here is why you should stick to physical stores:
- No International Shipping: They will not ship to the US, UK, or EU. You need a local Turkish address.
- The “TC Identity” Trap: Turkish regulations often require a local ID number (TC Kimlik) for invoicing. Foreign credit cards often fail at checkout if this field isn’t filled correctly. While entering “11111111111” works on some sites, it’s unreliable.
- Return Nightmares: Refunds can take up to 14 days to process. If you are only in Turkey for a week, you might fly home before your money does.
What to Buy: Quality & Product Focus
The star of the show remains the classic L.12.12 Piqué Polo. Since these are often produced locally in Çorlu, stock levels are excellent. Beyond the basics, keep an eye out for:
- Footwear: Sneakers and loafers are widely available. If you are looking for other durable footwear options, check out our guide to buying Ecco shoes in Turkey.
- Leather Goods: Wallets and bags are often priced competitively compared to the EU.
- Sportswear: Tennis and golf gear is abundant, reflecting Lacoste’s heritage.
Timing Your Shop: Black Friday & Sales
In Turkey, Black Friday is rebranded as “Efsane Cuma” (Legendary Friday) in November. You can find legitimate 30-50% discounts during this period. However, standard seasonal sales (Indirim) also run in January/February and July/August.
Alternatives to the Official Store
If you have a local friend to help with delivery, these marketplaces are often easier to navigate than the official site:
- Trendyol: Turkey’s e-commerce giant frequently runs special Lacoste campaigns.
- Hepsiburada: Reliable delivery and often accepts foreign cards more easily.
- Boyner: A premium department store chain that stocks Lacoste and offers good online sales.
For more insights on Turkish retail giants, read our deep dive into LC Waikiki’s massive growth. And before you head out, make sure your phone is connected to check prices on the gosee our Vodafone Turkey survival guide.
The Verdict: Should You Buy?
Buy Lacoste in Turkey if you are physically here and can visit an Occasion Outlet. That is where the real value lies. Flying in solely for a shopping spree? With prices equalizing across Europe, it’s likely not worth the flight ticket anymore. But as a high-quality souvenir that supports local manufacturing, a “Made in Turkey” polo is always a solid investment.
