Turkey’s iPhone prices sting harder than anywhere else in Europe. Between import duties pushing 40% and currency fluctuations, you’re looking at double what Americans pay—sometimes more.

Here’s the reality check: verified January 2026 pricing from Apple Turkey and authorized retailers, plus actual retail discounts you won’t find on Apple’s site:

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iPhone 16 Price Comparison in Turkey

₺

$

€

iPhone 16

128GB

256GB

512GB

iPhone 16 Plus

128GB

256GB

512GB

iPhone 16 Pro

128GB

256GB

512GB

1TB

iPhone 16 Pro Max

256GB

512GB

1TB

(function() { const currencyOptions = document.querySelectorAll(‘.toggle-option’); const storageOptionsList = document.querySelectorAll(‘.storage-options’); const priceElements = document.querySelectorAll(‘.price’); const toggleSwitch = document.querySelector(‘.toggle-switch’);let currentCurrency = localStorage.getItem(‘preferredCurrency’) || ‘USD’;// Function to update the active currency option function setActiveCurrency(selectedOption) { currencyOptions.forEach(option => option.classList.remove(‘active’)); selectedOption.classList.add(‘active’); currentCurrency = selectedOption.getAttribute(‘data-value’); localStorage.setItem(‘preferredCurrency’, currentCurrency);// Move the toggle switch indicator const index = Array.from(currencyOptions).indexOf(selectedOption); const leftPercentage = `calc(100% / 3 * ${index})`; toggleSwitch.style.setProperty(‘–toggle-left’, leftPercentage); }// Function to update the price based on selected currency and storage function updatePrice(cardElement, storage) { const priceElement = cardElement.querySelector(‘.price’); const priceData = priceElement.getAttribute(`data-price-${storage}-${currentCurrency}`); const formattedPrice = formatCurrency(priceData, currentCurrency); priceElement.textContent = formattedPrice;// Add pulse animation priceElement.classList.add(‘pulse’); setTimeout(() => { priceElement.classList.remove(‘pulse’); }, 1000); }// Function to format the currency function formatCurrency(amount, currency) { if (!amount) return ‘Price not available’; switch(currency) { case ‘TL’: return `₺${Number(amount).toLocaleString(‘tr-TR’)}`; case ‘USD’: return `$${Number(amount).toLocaleString(‘en-US’, { minimumFractionDigits: 2, maximumFractionDigits: 2 })}`; case ‘EUR’: return `€${Number(amount).toLocaleString(‘de-DE’, { minimumFractionDigits: 2, maximumFractionDigits: 2 })}`; default: return `₺${Number(amount).toLocaleString(‘tr-TR’)}`; } }// Event listener for currency options currencyOptions.forEach(option => { option.addEventListener(‘click’, () => { if (option.classList.contains(‘active’)) return;setActiveCurrency(option);// Update all prices based on the selected currency and active storage priceElements.forEach(priceEl => { const storage = priceEl.closest(‘.comparison-card’).querySelector(‘.storage-option.active’).getAttribute(‘data-storage’); const cardElement = priceEl.closest(‘.comparison-card’); updatePrice(cardElement, storage); }); }); });// Event listener for storage options storageOptionsList.forEach(storageList => { const cardElement = storageList.closest(‘.comparison-card’);storageList.querySelectorAll(‘.storage-option’).forEach(option => { option.addEventListener(‘click’, () => { if (option.classList.contains(‘active’)) return;// Remove active class from all options in this storage list storageList.querySelectorAll(‘.storage-option’).forEach(opt => opt.classList.remove(‘active’)); // Add active class to the clicked option option.classList.add(‘active’);const selectedStorage = option.getAttribute(‘data-storage’); updatePrice(cardElement, selectedStorage); }); }); });// Initialize prices and currency on page load window.addEventListener(‘DOMContentLoaded’, () => { // Set the active currency const activeCurrencyOption = document.querySelector(`.toggle-option[data-value=”${currentCurrency}”]`); if (activeCurrencyOption) { setActiveCurrency(activeCurrencyOption); }// Set the first storage option as active if none is active storageOptionsList.forEach(storageList => { if (!storageList.querySelector(‘.storage-option.active’)) { storageList.querySelector(‘.storage-option’).classList.add(‘active’); } });priceElements.forEach(priceEl => { const storage = priceEl.closest(‘.comparison-card’).querySelector(‘.storage-option.active’).getAttribute(‘data-storage’); const cardElement = priceEl.closest(‘.comparison-card’); updatePrice(cardElement, storage); }); }); })();

iPhone 16 Standard (Apple Turkey Official Prices):

• 128GB: 65,999 TL (approx. $1,535 USD / €1,307 EUR)
• 256GB: 70,999 TL (approx. $1,651 USD / €1,406 EUR)
• 512GB: 80,999 TL (approx. $1,884 USD / €1,605 EUR)

iPhone 16 Plus (Apple Turkey Official Prices):

• 128GB: 76,999 TL (approx. $1,791 USD / €1,525 EUR)
• 256GB: 81,999 TL (approx. $1,907 USD / €1,624 EUR)
• 512GB: 91,999 TL (approx. $2,140 USD / €1,823 EUR)

iPhone 16 Pro (Verified Retail Pricing):

• 128GB: 86,999 TL (approx. $2,023 USD / €1,723 EUR)
• 256GB: 91,999 TL (approx. $2,140 USD / €1,823 EUR)
• 512GB: 101,999 TL (approx. $2,372 USD / €2,021 EUR)
• 1TB: 111,999 TL (approx. $2,605 USD / €2,219 EUR)

iPhone 16 Pro Max (Verified Retail Pricing):

• 256GB: 103,999 TL (approx. $2,419 USD / €2,060 EUR)
• 512GB: 113,999 TL (approx. $2,651 USD / €2,259 EUR)
• 1TB: 123,999 TL (approx. $2,884 USD / €2,457 EUR)

Insider Shopping Tips:

• Hunt for retailer discounts. MediaMarkt and Turkcell regularly drop prices 5,000–7,000 TL below Apple’s official rates—especially on base models. The 128GB iPhone 16 hit 58,799 TL during January promos.
• Currency swings matter. These conversions use January 2026 rates (USD ≈ 43 TRY, EUR ≈ 50.5 TRY). If the lira drops further, prices jump overnight—Apple Turkey adjusts fast.
• Watch for bank installments. Zero-interest payment plans through specific credit cards can ease the blow, though you’re still paying the full sticker price over time.
• Gray market risks. Phones from unofficial sellers might lack Turkish warranty coverage. If something breaks, you’re flying to the country of purchase for repairs.

Bottom Line:

If you can buy abroad and register it properly, you’ll save a fortune. Otherwise, authorized retailers beat Apple’s prices most months—just verify warranty terms before handing over your cash. The Pro models especially benefit from shopping around, since Apple Turkey hasn’t publicly listed those prices at press time.